Job Description – Digital Marketing Manager
Job Title: Digital Marketing Manager
Location: Mohali (Onsite)
Experience: 5–8 Years
Employment Type: Full-Time
Job Summary
We are seeking an experienced Digital Marketing Manager with a strong background in IT services/product marketing and lead generation. The ideal candidate should have hands-on expertise in PPC and paid advertising, performance marketing, campaign optimization, and driving qualified leads across digital channels.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Develop and implement digital marketing strategies to generate high-quality leads for IT services and products.
- Manage performance marketing campaigns to maximize ROI, ROAS, and conversions.
- Create and optimize landing pages, marketing funnels, and conversion strategies.
- Drive SEO, content marketing, email marketing, and social media campaigns.
- Monitor campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), and Looker Studio.
- Conduct keyword research, competitor analysis, audience targeting, and A/B testing.
- Collaborate with the Sales, Product, and Design teams to align marketing initiatives with business goals.
- Track campaign performance and prepare regular reports with actionable insights.
- Stay updated with the latest digital marketing trends and platform updates.
Required Skills
- 5–8 years of experience in Digital Marketing, preferably in the IT industry.
- Strong expertise in PPC & Paid Advertising (Mandatory).
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
- Proven experience in lead generation and performance marketing.
- Strong understanding of SEO, content marketing, email marketing, and social media marketing.
- Experience with GA4, GTM, Search Console, and marketing automation tools.
- Excellent analytical, communication, and stakeholder management skills.
Preferred Qualifications
- Experience marketing IT services, SaaS, AI, or software products.
- Google Ads or Meta Blueprint certifications are an added advantage.
Perks & Benefits
- Competitive salary with performance-based incentives.
- Opportunity to work on innovative IT and AI products.
- Career growth in a fast-paced, technology-driven environment.
- Learning and development opportunities.
- Employee engagement activities and a collaborative work culture.
