Designation

Manager - Creative and Branding

Indira University (Proposed)

Job Description:

Creative Leadership: Lead and inspire the creative team, fostering a collaborative environment that encourages innovation and excellence. Develop and implement creative strategies that align with business goals.

· Working with the brand team to produce new ideas for the University's branding, promotional campaigns, and marketing communications.

· Directing brainstorming meetings and creative sessions.

· Shaping brand standards and creating procedures to ensure all products are brand-appropriate.

· Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets.

· Brand Management: Maintain and enhance the brand voice and identity. Ensure all creative output adheres to brand guidelines and resonates with target audiences.

· Campaign Development: Conceptualize and execute creative campaigns that drive engagement and achieve marketing objectives. Collaborate with marketing, design, and other teams to ensure cohesive campaign execution.

· Performance Analysis: Monitor and analyze the performance of creative content. Use data-driven insights to refine and improve content strategies and campaigns.

· Client and Stakeholder Collaboration: Work closely with clients and internal stakeholders to understand their needs and objectives. Present creative concepts and gather feedback to refine and improve deliverables.

· Team Development: Mentor and develop team members, providing guidance and feedback.

· Innovation and Trends: Stay updated with industry trends and best practices. Introduce new ideas and approaches to keep the brand's content fresh and relevant.

Education & Skills:

· Bachelor's Degree in Marketing/ Communication /Arts/ Design /Fine Arts required (Master's degree preferred)

· 7-10+ years experience in a creative leadership role

· Proven success in managing creative teams

· Portfolio of previous work that displays an ability to turn an idea into a visual piece

· Strong communication and computer skills

· Experience with a variety of software, including Photoshop, InDesign, Flash, etc.

· Adobe Creative Suite a plus

· Comprehensive knowledge of the marketing design process

· An intimate understanding of design, copy and web best practices/guidelines

· A solid understanding of design, copy, and web practices.

· Brilliant interpersonal and communication skills.

· Have in-depth knowledge of brand development and multichannel marketing models.

· Must be a creative and strategic thinker.

Indicative Salary – INR 10-12 lacs + Performance bonus of up to 10%

Creative Manager