Or client looking for a high-impact Chief Marketing Officer to lead the marketing charter across a portfolio of fast-scaling D2C brands. This role requires a blend of brand thinking, performance rigor, and business acumen to drive profitable growth, build distinctive consumer brands, and create a scalable marketing engine across categories.

Key Responsibilities

1. Portfolio-Level Marketing Strategy

Define and drive the overarching marketing vision across multiple D2C brands
Build a playbook for scaling brands from 0→1 and 1→10
Allocate budgets effectively across brands based on lifecycle and ROI

2. Performance Marketing & Growth

Own revenue growth across channels (Meta, Google, marketplaces, affiliates)
Drive CAC, LTV, ROAS optimization with a strong data-first approach
Build and scale growth loops across paid, organic, and retention

3. Brand Building & Positioning

Develop differentiated brand positioning and storytelling for each brand
Lead campaigns across digital, social, influencer, and offline channels
Ensure consistency in brand voice, identity, and consumer experience

4. Consumer & Category Insights

Deeply understand consumer behavior across categories
Translate insights into product positioning, communication, and GTM strategies
Partner with product and category teams to drive innovation

5. Omnichannel Marketing

Lead marketing across owned (website/app), marketplaces, and offline retail
Build integrated campaigns across online and offline touchpoints

6. Team Leadership & Org Building

Build and mentor a high-performing team across brand, performance, content, and analytics
Create a strong culture of experimentation, speed, and accountability

7. Data, Analytics & Martech

Establish a robust analytics framework to track funnel metrics and attribution
Leverage CRM, marketing automation, and personalization tools to improve retention

Ideal Candidate Profile

15+ years of experience in marketing, with strong exposure to D2C / consumer brands
Proven track record of scaling brands profitably (not just top-line growth)
Strong hands-on experience in performance marketing + brand building
Experience managing multiple brands or categories is highly preferred
Prior experience in high-growth startups, D2C brands, or new-age consumer companies
Strong understanding of digital ecosystems, content, and influencer marketing
Ability to operate both strategically and hands-on

Chief Marketing Officer - D2C