About Origa

Origa is a Voice AI platform transforming how businesses handle complex phone conversations at scale. We're focused on long complex conversations that requires context, personalization and chain-of-thought preservation for enterprises across Dubai, Singapore, and the United States. Based in Bangalore, we're rapidly scaling our presence in these key international markets with cutting-edge AI technology that delivers measurable business impact.

Role Overview

We're seeking a dynamic Enterprise Marketing Manager to spearhead our B2B marketing efforts for Origa's Voice AI solutions. This role is perfect for a marketing professional with 2-4 years of SaaS experience who understands the nuances of enterprise selling and can craft compelling narratives for international B2B audiences. You'll be instrumental in positioning Origa as the go-to voice AI solution for enterprises in our target markets.

Key Responsibilities

Strategic Marketing & Positioning

Develop and execute enterprise marketing strategies specifically targeting Dubai, Singapore, and US markets
Create compelling product positioning and messaging that resonates with enterprise decision-makers (CTO, VP Engineering, Head of Customer Success)
Build and maintain competitive intelligence to differentiate Origa in the voice AI landscape
Define and refine ideal customer profiles (ICPs) and buyer personas for each geographic market

Content & Demand Generation

Produce high-quality enterprise content including whitepapers, case studies, ROI calculators, and solution briefs
Develop account-based marketing (ABM) campaigns for strategic enterprise accounts
Create and optimize multi-channel campaigns across email, LinkedIn, webinars, and industry events
Build thought leadership content showcasing Origa's AI capabilities and customer success stories
Collaborate with sales to create effective sales enablement materials (pitch decks, battle cards, demo scripts)

Product Marketing

Partner with product team to translate technical features into compelling business benefits
Launch new features and capabilities with go-to-market strategies tailored for enterprise buyers
Develop use-case specific marketing materials for key verticals (contact centers, sales teams, support organizations)
Create product demo videos and interactive content showcasing platform capabilities

Pipeline & Revenue Impact

Work closely with sales team to accelerate deal velocity and increase win rates
Support enterprise sales cycles with custom proposals, RFP responses, and executive presentations
Track and optimize marketing qualified leads (MQLs) to sales qualified leads (SQLs) conversion
Measure and report on marketing ROI and pipeline contribution

Market Development

Identify and pursue strategic partnership opportunities with system integrators and technology partners
Represent Origa at industry events, conferences, and webinars
Build relationships with industry analysts and influencers in the AI/automation space

Required Qualifications

Experience

2-4 years of B2B SaaS marketing experience, preferably in AI, automation, or enterprise software
Proven track record in marketing to international enterprise customers
Experience with complex, multi-stakeholder sales cycles
Demonstrated success in demand generation and pipeline creation

Skills & Knowledge

Deep understanding of enterprise buying processes and decision-making dynamics
Expertise in B2B marketing channels: LinkedIn, email marketing, webinars, ABM platforms
Strong analytical skills with experience in marketing analytics tools (HubSpot, Salesforce, Google Analytics)
Excellent storytelling abilities - can translate technical concepts into business value
Experience with marketing automation and CRM systems
Understanding of AI/ML concepts and ability to articulate technical value propositions

Communication & Collaboration

Exceptional written and verbal communication skills in English
Experience creating content for C-level and VP-level audiences
Proven ability to work cross-functionally with sales, product, and engineering teams
Comfort presenting to senior stakeholders and customers

Preferred Qualifications

Specific experience or knowledge of business cultures in Dubai/UAE, Singapore, and United States
Experience with product-led growth strategies in addition to traditional enterprise selling
Technical background or ability to quickly understand complex technical products
Experience with video production and multimedia content creation

What We Offer

Opportunity to shape the marketing strategy of a cutting-edge AI product
Direct exposure to international markets and global enterprise customers
Performance-based travel opportunities - high performers who successfully bring in customers will travel to Dubai, Singapore, and US markets
Work with a world-class team of engineers, data scientists, and go-to-market professionals
Significant growth potential as we scale globally
Competitive compensation with equity participation
Flexible hybrid work environment
Learning & development budget for conferences and courses

Location

Bangalore, India (Hybrid - 3 days in office)

Travel

International travel to target markets for high performers who successfully acquire customers

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