Job Role: Senior Executive - Performance Marketing

Location: Bangalore

Experience: 2+ Years

About Maino.ai

Leveraging technology and AI, Maino.ai is building an end-to-end automated, intelligent, and ROI-driven MarTech platform that combines Machine Learning and Generative AI to provide a one-stop solution for the marketing needs of an organization.

We are committed to building a reliable and innovative technology platform to transform the digital marketing sector by making it cost-efficient and accessible to everyone.

Role Description

We are looking for a Senior Executive – Performance Marketing to join our team. The selected candidate will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across multiple digital channels.

The role requires strong hands-on expertise in paid advertising platforms, a data-driven approach to campaign optimization, and the ability to independently own campaigns and drive measurable business outcomes.

Responsibilities

Strategize, execute, and optimize digital marketing campaigns across paid channels such as Google Ads, Meta Ads, Instagram, Amazon Ads, and other relevant platforms.
Own campaign performance and optimize key business KPIs including CAC, LTV, Retention, ROAS, CTR, CPC, and Conversion Rate.
Stay ahead of evolving advertising products, platform updates, targeting options, bidding strategies, and optimization techniques.
Analyze campaign performance data, identify trends and performance gaps, and independently recommend and implement optimization strategies.
Conduct root-cause analysis of significant changes in campaign and business performance and take corrective actions.
Design and execute A/B and multivariate experiments across campaigns, creatives, audiences, and channels to improve marketing efficiency.
Evaluate the impact and attribution of high-reach channels such as YouTube and Programmatic using relevant business KPIs.
Work closely with the Analytics team to build performance reports and present actionable insights to key stakeholders.
Collaborate with the Creative team to conceptualize and develop campaigns based on consumer behaviour, performance insights, and business objectives.
Understand user behaviour and digital consumption trends to identify opportunities for campaign and product improvement.
Independently manage campaign budgets, performance targets, and optimization decisions with minimal supervision.
Mentor and support junior team members by sharing campaign knowledge, optimization practices, and platform expertise.

Job Requirements

2+ years of hands-on experience in Performance Marketing / Digital Marketing.
In-depth expertise in advertising platforms such as Google Ads, Meta Ads Manager, and Amazon Ads.
Strong understanding of performance marketing KPIs including CAC, LTV, Retention, ROAS, CTR, CPC, and Conversion Rate.
Strong analytical and problem-solving skills with the ability to identify performance issues and derive actionable solutions from data.
Hands-on experience with campaign optimization, budget allocation, audience targeting, bidding, and scaling campaigns.
Experience in designing and evaluating A/B or multivariate experiments.
Excellent written and verbal communication skills.
Strong proficiency in MS Excel / Google Sheets is an added advantage.
Strong interest in user behaviour, internet trends, and evolving digital advertising technologies.
Ability to work independently, take ownership of campaigns, and make data-backed decisions.
A good understanding of content, copy, and creative strategy is a plus.

Senior Executive - Performance marketing