Senior Executive - Performance marketing

Job Role: Senior Executive - Performance Marketing

Location: Bangalore

Experience: 2+ Years

About Maino.ai

Leveraging technology and AI, Maino.ai is building an end-to-end automated, intelligent, and ROI-driven MarTech platform that combines Machine Learning and Generative AI to provide a one-stop solution for the marketing needs of an organization.

We are committed to building a reliable and innovative technology platform to transform the digital marketing sector by making it cost-efficient and accessible to everyone.

Role Description

We are looking for a Senior Executive – Performance Marketing to join our team. The selected candidate will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across multiple digital channels.

The role requires strong hands-on expertise in paid advertising platforms, a data-driven approach to campaign optimization, and the ability to independently own campaigns and drive measurable business outcomes.

Responsibilities

• Strategize, execute, and optimize digital marketing campaigns across paid channels such as Google Ads, Meta Ads, Instagram, Amazon Ads, and other relevant platforms.
• Own campaign performance and optimize key business KPIs including CAC, LTV, Retention, ROAS, CTR, CPC, and Conversion Rate.
• Stay ahead of evolving advertising products, platform updates, targeting options, bidding strategies, and optimization techniques.
• Analyze campaign performance data, identify trends and performance gaps, and independently recommend and implement optimization strategies.
• Conduct root-cause analysis of significant changes in campaign and business performance and take corrective actions.
• Design and execute A/B and multivariate experiments across campaigns, creatives, audiences, and channels to improve marketing efficiency.
• Evaluate the impact and attribution of high-reach channels such as YouTube and Programmatic using relevant business KPIs.
• Work closely with the Analytics team to build performance reports and present actionable insights to key stakeholders.
• Collaborate with the Creative team to conceptualize and develop campaigns based on consumer behaviour, performance insights, and business objectives.
• Understand user behaviour and digital consumption trends to identify opportunities for campaign and product improvement.
• Independently manage campaign budgets, performance targets, and optimization decisions with minimal supervision.
• Mentor and support junior team members by sharing campaign knowledge, optimization practices, and platform expertise.

Job Requirements

• 2+ years of hands-on experience in Performance Marketing / Digital Marketing.
• In-depth expertise in advertising platforms such as Google Ads, Meta Ads Manager, and Amazon Ads.
• Strong understanding of performance marketing KPIs including CAC, LTV, Retention, ROAS, CTR, CPC, and Conversion Rate.
• Strong analytical and problem-solving skills with the ability to identify performance issues and derive actionable solutions from data.
• Hands-on experience with campaign optimization, budget allocation, audience targeting, bidding, and scaling campaigns.
• Experience in designing and evaluating A/B or multivariate experiments.
• Excellent written and verbal communication skills.
• Strong proficiency in MS Excel / Google Sheets is an added advantage.
• Strong interest in user behaviour, internet trends, and evolving digital advertising technologies.
• Ability to work independently, take ownership of campaigns, and make data-backed decisions.
• A good understanding of content, copy, and creative strategy is a plus.