DevsLane is looking for a Growth & Performance Marketing Specialist who will take end-to-end ownership of paid campaigns and broader marketing initiatives. This is a high-ownership role and ideal for someone who enjoys building marketing from scratch in a lean setup.

You will work closely with leadership to shape growth strategy, execution, and experimentation.

Company Profile

DevsLane is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation.

Job ResponsibilitiesPerformance Marketing

Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
Manage campaigns for lead generation, brand awareness, and conversions
Conduct keyword research, audience targeting, and A/B testing of creatives and copies
Track and optimize key metrics: CPC, CPA, CTR, ROAS, conversions
Manage budgets efficiently to maximize ROI
Set up and maintain conversion tracking, Meta Pixel, Google Analytics, and GTM
Share weekly and monthly performance reports with insights and recommendations

Growth & Brand Marketing

Act as the first marketing hire, owning both execution and ideation
Proactively suggest and test new growth channels beyond ads (content, LinkedIn, email, website optimization, partnerships, etc.)
Help refine brand messaging, positioning, and value propositions
Collaborate with designers, content writers, or freelancers when required
Build simple marketing processes, dashboards, and documentation
Identify ICPs and suggest campaign angles aligned with business goals

Required Skills & Qualifications

1–4 years of hands-on experience with Google Ads and Meta Ads
Strong understanding of performance marketing metrics and funnels
Experience in lead generation campaigns (B2B preferred)
Familiarity with Google Analytics, GTM, and Meta Business Manager
Ability to work independently with minimal hand-holding
Strong analytical thinking and problem-solving skills
Comfortable taking ownership in a lean setup

Good to Have

Experience as a solo marketer or early marketing hire
Exposure to B2B services or tech companies
Understanding of landing page CRO
Basic copywriting sense for ad creatives
Experience working directly with founders or leadership teams

Compensation Range

INR 6 – 10 LPA (based on candidature and profile)

Working Days & Shifts

Monday to Friday (10 am to 7 pm)

Location of Posting

Remote

How to Apply

Fill out the form here https://forms.gle/tW5dEdzcRc8CDEbp9

Shortlisted candidates will be contacted for further rounds.

Contact Us

Email [HIDDEN TEXT]

Website https://devslane.com