Creative Director

Together Hospitality · Pune (Full-time)

CTC: ₹12–18 LPA

Experience: 7–12 years

Reports to: Head of Marketing & Brand

Scope: Across all 5 brands (Elephant & Co, Cobbler & Crew, Juju, Gather, Izipizi Street)

Requires presence across brand locations and shoots

Team: Leads in-house creative team + freelancers

The Creative Director at Together Hospitality is the visual conscience and content engine of the brand.

You own how all five brands look, feel, and show up in the world — across Instagram, events, campaigns, and every piece of visual output. From pre-production to final post, you are responsible not just for how content looks, but what it achieves.

We are a creative-first hospitality group. We don't produce generic food content — we build worlds, tell stories, and create things people want to engage with. Your role is to ensure that standard is met every single day, across five distinct brands and audiences.

You live on Instagram, understand the platform deeply, and know how to create content that earns attention, shares, saves, and relevance — not just likes.

• Own and evolve the visual identity of all 5 brands
• Act as the final quality gate for all creative output
• Define what each brand should — and should not — look like
• Maintain and update visual identity guidelines (typography, colour, photography, motion)
• Ensure every piece of content meets a consistent, high standard

• Ensure every piece of content serves a clear objective (awareness, footfall, engagement, relevance)
• Champion performance-driven creativity, not just aesthetics
• Eliminate generic output — every piece must feel unmistakably on-brand
• Drive shareability and saveability across content
• Keep all brands culturally relevant, not just promotional

• Bring deep understanding of Instagram behaviour, formats, and trends
• Build a clear content framework across formats (campaigns, events, evergreen, community)
• Ensure the content calendar is proactive, not reactive
• Use performance data to inform creative decisions
• Apply platform-native thinking to all content

• Own pre-production: shot lists, mood boards, styling, direction
• Direct photographers, videographers, and freelancers on set
• Define the visual and emotional tone of shoots
• Oversee post-production quality: editing, grading, pacing, sound
• Ensure final output matches the original creative intent

• Integrate AI tools into creative workflows (image, video, ideation)
• Stay ahead of global content and production trends
• Drive experimentation across brands (new formats, techniques)
• Act as the team's go-to for innovation in creative production

• Lead the creative production team (design, motion, video, copy)
• Translate strategy into clear, actionable visual direction
• Manage freelancers across brands
• Build a culture of craft, ownership, and continuous improvement
• Ensure smooth workflow across multiple brands and deadlines
  

• Content strategy or campaign ideation (owned by Creative Strategists)
• Brand calendars, events, or collaborations (owned by Brand Managers)
• Scheduling or community management (owned by Social Media team)
  

• Visual Quality & Brand Distinction – High, consistent, and clearly differentiated output across all brands
• Content Performance – Work drives awareness, engagement, shares, and real outcomes
• Content Systems & Execution – Strong processes and platform-native thinking
• Production Excellence – High-quality pre and post production standards
• Innovation & AI Adoption – Continuous evolution in tools and formats
• Team Performance – Reliable delivery and visible growth of team members
  

• 7–12 years in creative direction / art direction / design leadership
• Strong end-to-end production experience (shoot to post)
• Experience leading and developing creative teams
• Multi-brand experience preferred
• Hospitality / F&B / lifestyle background strongly preferred

• Deep, active understanding of Instagram
• Strong grasp of content performance vs aesthetics
• Experience building content systems and processes
• Hands-on use of AI tools in creative workflows

• Exceptional visual taste and judgement
• Strong art direction across formats (digital, print, motion, video)
• Pre-production and shoot direction expertise
• Post-production sensibility (editing, grading, pacing)
  

• Portfolio shows distinct multi-brand identities
• Can point to content that performed, not just looked good
• Demonstrates real use of AI in production workflows
• Has a clear point of view on what great hospitality content is
  

• Visually obsessive — you notice what others miss
• Instagram-native — you study the platform, not just scroll it
• Innovation-driven — always exploring new formats and tools
• Outcome-focused — you care if the work performs
• A builder of teams — not just a gatekeeper of quality
• Low ego, high standards — best idea wins