Roles & Responsibilities

Lead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategy

Build and execute business expansion strategies for domestic and international markets

Develop integrated campaigns across performance marketing, social media, influencers, and content

Manage marketplace and website performance, pricing, promotions, and visibility

Own online revenue targets and P&L management with focus on ROAS, CAC, LTV, conversion optimization

Build, lead, and manage the e-commerce and marketing team (20+ members across branding, influencer, content, SEO, marketplace, and website teams)

Identify and develop new business partnerships and revenue opportunities in international markets

Collaborate cross-functionally with operations, product, and finance teams

Establish data-driven decision making culture and continuously optimize high-performing initiatives

Location: NIBM, Pune (headquarters only)

Reporting to: CEO

Team size: Will manage 20+ people across multiple teams including branding, influencer marketing, content generation, SEO, marketplace, and website teams

Working model: Work from office in Pune

Working days: 6 days per week

Shift timings: 10:00 AM to 7:00 PM (flexible within 9:30 AM to 6:30 PM)

Role will support international market expansion starting with GCC countries (Dubai), then Australia, US, and Germany

Company size: 360+ employees total, 65+ at headquarters

Notice period: Prefer candidates who can join within 30 days; up to 60 days negotiable; 90 days not acceptable

Requirements

Ideal Candidate

Strong Online Marketing / E-commerce Leadership Profile with P&L ownership and digital growth expertise
Mandatory (Experience 1): Must have 8+ years in E-commerce Digital Marketing or Growth roles
Mandatory (Experience 2): Must have taken end-to-end ownership of an online business — strategy building, revenue growth, and P&L management.
Mandatory (Experience 3): Must have strong experience managing websites and marketplaces (assortment, pricing, promotions, visibility, content, conversion, sales growth).
Mandatory (Experience 4): Must have hands-on experience across performance marketing, branding, social media, influencer, and content strategy.
Mandatory (Experience 5): Must have a proven track record managing revenue targets and marketing budgets, with a strong grasp of ROAS, CAC, AOV, LTV, conversion optimization, and retention.
Mandatory (International): Must have international-market e-commerce experience (mandatory per client) — ideally GCC/Dubai, Australia, US, or Germany — alongside domestic expansion experience.
Mandatory (Team Management): Must have experience building and leading high-performing e-commerce/marketing teams
Mandatory (Company): Must come from a D2C, e-commerce, or product-based company.
Mandatory (Skill): Must have a strong commercial mindset — balancing growth, brand building, and profitability — with an entrepreneurial, ownership-driven approach
Mandatory (Note): Office-based role in Pune (NIBM), 6 days/week, 10 AM–7 PM; must be open to relocating to Pune.

Experience: 8–12 years · Work from office · 6 days a week · Notice period up to 30 days

Digital Marketing Head