Greetings from Concept PR!

Wea re looking for a Public Relations(PR) Senior Account Director for our BFSI vertical for our Mumbai branch.

Job Title: Senior Account Director – BFSI

Location: Mumbai

Department: Public Relations / Corporate Communications

Experience: 12–14 Years

About the Role

We are looking for a dynamic and strategic Account Director – BFSI to lead client relationships, drive integrated communication strategies, and oversee high-impact public relations mandates for clients in the Banking, Financial Services & Insurance (BFSI) sector. The ideal candidate will possess deep industry understanding, strong media networks, exceptional stakeholder management skills, and the ability to counsel senior leadership teams on reputation-building and brand positioning.

Key Responsibilities

Lead and manage a portfolio of BFSI clients, serving as the primary strategic advisor and relationship owner.
Develop and execute high-impact communication strategies, including corporate communications, leadership profiling, crisis management, media engagement, and thought leadership initiatives.
Build strong relationships with business journalists, editors, influencers, and industry stakeholders across financial and mainstream media.
Provide strategic counsel to clients on brand reputation, market positioning, policy communication, and corporate narratives.
Identify proactive storytelling opportunities aligned with business objectives and market trends.
Drive integrated campaigns across earned media, digital PR, executive profiling, and industry events.
Lead account profitability, forecasting, budgeting, and commercial negotiations.
Mentor and manage internal teams, ensuring delivery excellence, creativity, and strategic thinking.
Collaborate cross-functionally with digital, creative, research, and content teams to deliver holistic communication solutions.
Stay abreast of financial market trends, regulatory developments, fintech innovations, and industry shifts to provide informed counsel to clients.

Key Requirements

10–12 years of relevant experience in PR / Strategic Communications, with significant exposure to BFSI brands.
Strong understanding of banking, insurance, NBFCs, fintech, capital markets, and financial regulations.
Proven track record in managing senior client stakeholders and leading strategic communication mandates.
Established media relationships, particularly within business, finance, and policy media.
Excellent communication, presentation, and leadership skills.
Strong commercial acumen with experience in revenue management and account growth.
Ability to work in a fast-paced environment while managing multiple high-value accounts.
Bachelor's / Master's degree in Communications, Journalism, Business, Finance, or related field.

What We're Looking For

Strategic thinker with strong business acumen
Exceptional client servicing and leadership skills
Sharp understanding of corporate reputation management
Strong network within BFSI ecosystem
Solution-oriented, entrepreneurial mindset
Ability to lead teams and inspire excellence

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Senior Account Director Public Relations