Greetings from Concept PR!
Wea re looking for a Public Relations(PR) Senior Account Director for our BFSI vertical for our Mumbai branch.
Job Title: Senior Account Director – BFSI
Location: Mumbai
Department: Public Relations / Corporate Communications
Experience: 12–14 Years
About the Role
We are looking for a dynamic and strategic Account Director – BFSI to lead client relationships, drive integrated communication strategies, and oversee high-impact public relations mandates for clients in the Banking, Financial Services & Insurance (BFSI) sector. The ideal candidate will possess deep industry understanding, strong media networks, exceptional stakeholder management skills, and the ability to counsel senior leadership teams on reputation-building and brand positioning.
Key Responsibilities
- Lead and manage a portfolio of BFSI clients, serving as the primary strategic advisor and relationship owner.
- Develop and execute high-impact communication strategies, including corporate communications, leadership profiling, crisis management, media engagement, and thought leadership initiatives.
- Build strong relationships with business journalists, editors, influencers, and industry stakeholders across financial and mainstream media.
- Provide strategic counsel to clients on brand reputation, market positioning, policy communication, and corporate narratives.
- Identify proactive storytelling opportunities aligned with business objectives and market trends.
- Drive integrated campaigns across earned media, digital PR, executive profiling, and industry events.
- Lead account profitability, forecasting, budgeting, and commercial negotiations.
- Mentor and manage internal teams, ensuring delivery excellence, creativity, and strategic thinking.
- Collaborate cross-functionally with digital, creative, research, and content teams to deliver holistic communication solutions.
- Stay abreast of financial market trends, regulatory developments, fintech innovations, and industry shifts to provide informed counsel to clients.
Key Requirements
- 10–12 years of relevant experience in PR / Strategic Communications, with significant exposure to BFSI brands.
- Strong understanding of banking, insurance, NBFCs, fintech, capital markets, and financial regulations.
- Proven track record in managing senior client stakeholders and leading strategic communication mandates.
- Established media relationships, particularly within business, finance, and policy media.
- Excellent communication, presentation, and leadership skills.
- Strong commercial acumen with experience in revenue management and account growth.
- Ability to work in a fast-paced environment while managing multiple high-value accounts.
- Bachelor's / Master's degree in Communications, Journalism, Business, Finance, or related field.
What We're Looking For
- Strategic thinker with strong business acumen
- Exceptional client servicing and leadership skills
- Sharp understanding of corporate reputation management
- Strong network within BFSI ecosystem
- Solution-oriented, entrepreneurial mindset
- Ability to lead teams and inspire excellence
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