Lead brand transformation at a top-tier consumer electricals company
Exciting opportunity

Job Description

. Location: Delhi / NCR

. Reporting To: Chief Marketing Officer

. Team Leadership: 15-20 direct/matrix reports

. Stakeholder Engagement: Cross-functional collaboration with BU Heads, Sales, Category, HR, and senior leadership including MD/CEOWhat You'll Lead:

. Brand Strategy & Identity: Define and refresh brand architecture, customer segmentation, and long-term positioning.

. Integrated Marketing: Drive ATL, BTL, digital, and regional campaigns with a unified brand voice.

. Creative & Content Excellence: Oversee creative development, agency partnerships, and in-house content teams.

. BU Marketing Plans: Align marketing roadmaps with business unit goals, KPIs, and activation strategies.

. Channel & Trade Marketing: Build feedback loops with channel partners and drive market share through targeted promotions.

. Digital & PR: Lead digital storytelling, social media, and PR to build a premium brand presence.

The Successful Applicant

15+ years of deep experience in building consumer brands.
Should have handled large scale, complex marketing operations in traditional distribution set ups.
A forward thinker, should have depth of knowledge across all facets of marketing and passion to transform the organisation into a future-fit brand at the leading edge of consumer marketing.
Prior experience in Consumer Durables/ Appliances, FMCG or D2C and demonstrated ability to work in matrixed environments will be an added advantage.
Some prior experience in Product Management, Consumer Insights is important
A self-starter with ability to build relationships with and influence internal teams
Must have proven ability to multitask and deliver key projects at a fast pace

What's on Offer

. Opportunity to lead and shape the marketing strategy of a prominent organisation.

. Collaborative and supportive work environment in a well-established company.

. Chance to make a significant impact on the company's growth and market presence

. Competitive benefits package and professional development opportunities.

Head Marketing