- Develop and execute comprehensive product marketing strategies for mobile devices, aligned with business objectives.
- Conduct market research and competitor analysis to stay up-to-date on industry trends, customer needs, and competitor activity.
- Collaborate with cross-functional teams, including Product Management, Sales, and Communications, to ensure alignment and effective execution of product marketing strategies.
- Develop and maintain product positioning, messaging, and value proposition for mobile devices.
- Create and execute launch plans for new mobile products, including campaign development, event planning, and media relations.
- Manage the complete life cycle of existing products to drive market share, profitability, and business growth.
- Manage and optimize product marketing budget to achieve maximum ROI.
- Analyze market data and campaign results to inform future product marketing strategies.
- Develop and maintain relationships with key industry influencers, analysts, and media.
- Stay up-to-date on industry trends, technologies, and competitor activity to inform product marketing strategies.
Preferred Candidate Profile:
- 12-18 years of experience in product marketing, preferably in the mobile, FMCG, or FMCD industry.
- Proven track record of developing and executing successful product marketing strategies.
- Excellent communication, presentation, and project management skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Strong analytical and problem-solving skills.
- MBA from a Tier 1 institute.
