Job Title: Sr. Specialist – Performance Marketing (Meta & Google Ads)

Location: Gurgaon (On-site)

Experience: 2–4 Years

Joining: Immediate

About the Role

We are looking for a highly driven Performance Marketing Specialist with hands-on expertise across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).

This is a high-impact role where you will own end-to-end paid marketing performance, manage large budgets, and directly influence revenue growth.

The ideal candidate is data-driven, execution-focused, and has experience scaling campaigns across multiple channels and funnels.

Key Responsibilities

Plan, execute, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube)
Manage and scale monthly budgets exceeding 2–3 Crore across platforms
Build and execute full-funnel performance strategies (acquisition, retargeting, retention)
Drive performance through A/B testing, audience segmentation, and creative optimization
Optimize campaigns for key metrics such as CPA, ROAS, CTR, and conversion rates
Collaborate with creative, content, and analytics teams to drive high-performing campaigns
Monitor daily performance and take data-backed decisions to scale or optimize campaigns
Set up and manage conversion tracking, pixels, events, and attribution models
Stay updated with platform changes, algorithm updates, and emerging trends in performance marketing

Required Experience

2–4 years of hands-on experience in Performance Marketing (Meta + Google Ads)
Proven experience managing 1 Crore+ monthly ad spend (combined or platform-specific)
Strong expertise in:
Meta Ads Manager
Google Ads (Search, Display, YouTube)
Experience with conversion tracking tools (Google Tag Manager, GA4, Pixels, Events)
Prior experience in D2C, EdTech, or high-growth startups preferred

Educational Preference

Candidates from Tier-1 institutes preferred (IITs, NITs, BITS, DTU, NSIT, top-tier MBA colleges such as IIMs, MICA, NMIMS, IMT, IIFT, etc.)

Skills & Attributes

Strong analytical mindset with a data-first approach to decision-making
Deep understanding of funnel optimization and user behavior
Ability to scale campaigns while maintaining efficient CAC/ROAS
Strong communication and stakeholder management skills
High ownership, bias for action, and ability to work in a fast-paced environment

Compensation

Competitive — aligned with experience and performance track record