We re on the lookout for a Social Media Executive who blends creativity with impact. Someone who has driven real business outcomes through organic content, including experience in B2C or D2C brands . If you know how to fuel demand, tap into cultural trends, and build engaging brand narratives across platforms, you'll fit right into this role.

From creating scroll-stopping posts to riding trending moments and driving conversions, this role is for someone who lives and breathes the internet and knows how to leverage the attention.

Key Responsibilities:

Strategize and execute demand-generating social media campaigns across Instagram, LinkedIn, X (Twitter), Facebook, and YouTube
Build and maintain an agile content calendar that balances brand storytelling, product promotion, and moment marketing
Spot trends early and create relevant, timely content that connects with culture and drives engagement
Collaborate with creative, video, and marketing teams to produce high-impact visuals and short-form content
Analyze performance metrics (engagement, reach, saves, shares, clicks, etc.) and optimize based on data
Actively manage community interactions, including DMs, comments, and brand mentions to build loyalty

What You'll Bring:

4+ years of social media experience including work with B2C or D2C industries , with a portfolio of campaigns that delivered measurable results
Spotting internet trends and driving engagement with moment marketing
A proven track record in demand-gen, driving conversions and achieving campaign goals
Deep understanding of platform-specific trends, audience behavior, and content formats
Strong copywriting skills and ability to adapt brand tone across channels
Familiarity with tools like Meta Business Suite, Hootsuite, and Canva
Effectively utilize AI to deliver at speed without compromising quality and avoiding AI slop
A self-starter mindset with the ability to juggle multiple campaigns and priorities

Bonus Points If You Have:

Experience with creator/influencer collaborations
Basic skills in video editing or motion design
A few viral campaigns under your belt