Conduct market research to identify potential clients (e.g., accounting firms, SMEs, CPAs, IT companies, startups, real estate developers, etc.) in the US, Canada, UK, Europe, Australia, and New Zealand.
Generate and qualify leads via LinkedIn, email marketing, and cold outreach.
Build and maintain a database of prospective clients using CRM tools.
Collaborate with the sales & BD team to create tailored outreach strategies.
Execute outbound campaigns and follow up on marketing inquiries.
Schedule discovery calls and demos for the business development team.
Monitor and report performance metrics (e.g., open rates, response rates, conversions, etc.).
Create and optimize email sequences, LinkedIn InMail scripts, and marketing collateral.
Stay updated on competitors and industry trends in the outsourcing and accounting space.

Bachelor's degree in Marketing, Business Administration, or a related field.
1-3 years of experience in lead generation, business development, or marketing roles, preferably in the B2B or outsourcing industry.
Proven experience in targeting international markets, especially the US, UK, Canada, Europe, Australia, and New Zealand.
Hands-on experience with LinkedIn Sales Navigator, Apollo, HubSpot, or similar CRM tools.
Excellent written and verbal communication skills.
Ability to work independently and manage time effectively.
Familiarity with accounting/financial services is a plus, but not mandatory.

Lead Generation Executive

Lead Generation Executive (US/CAN/UK/AUZ/NZ)