Job Role and Responsibilities:

Campaign Strategy & Ownership
Develop and execute performance marketing strategy across Meta (Facebook, Instagram, Audience Network) and Google Ads (Search, Display, YouTube, Performance Max).
Drive full-funnel marketing initiatives to achieve customer acquisition, activation, and revenue growth across financial products (equities, derivatives, mutual funds, IPOs, etc.).
Define and implement audience segmentation strategies including prospecting, retargeting, and lookalike audiences.
Plan and manage campaign budgets effectively to maximize ROI and align with business goals.

AI & Automation Integratio
nLeverage AI tools (e.g., ChatGPT, Gemini, Claude) for campaign ideation, copy generation, and optimization
.Drive automation through platform capabilities such as Google Smart Bidding and Meta Advantage+
.Build data-driven feedback loops to continuously improve targeting, personalization, and campaign outcomes

.
Campaign Execution & Optimizati
onManage end-to-end campaign lifecycle including setup, execution, bidding strategies, creative optimization, and performance monitorin
g.Track and optimize key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
s.Conduct structured A/B testing across creatives, landing pages, and audience segment
s.Identify and resolve campaign inefficiencies including ad fatigue, frequency issues, and declining engagemen

t.
Data Analytics & Insig
htsImplement and manage tracking frameworks using Google Tag Manager, GA4, Meta Pixel, and conversion AP
Is.Analyze campaign performance data to generate actionable insights and improve decision-maki
ng.Develop dashboards and reports using tools such as Excel, Power BI, Tableau, or Looker Stud
io.Evaluate campaign effectiveness using experimentation frameworks (A/B testing, incrementality analysi

s).
Creative Strategy & Collabora
tionWork closely with creative teams to design high-performing, data-backed ad creatives and messag
ing.Drive innovation across formats including video, display, search, and app campai
gns.Continuously refine creative strategies based on performance insig

hts.
Compliance & Govern
ance Ensure all marketing activities comply with regulatory guidelines (SEBI, AMFI, IRDAI, RBI) and platform poli
cies.Coordinate with legal/compliance teams for approvals on creatives and campa
igns.Stay updated on evolving digital advertising policies, especially in financial serv
ices.Stakeholder & Team Manag
ementCollaborate with cross-functional teams including product, analytics, technology, and business u
nits.Manage relationships with external partners such as media agencies, platform representatives (Google, Meta), and ven
dors.Mentor and guide junior team members, ensuring high performance and capability buil

ding.
Qualific

ation:Bachelor's degree in Marketing, Business, Engineering, or a related
field.MBA or equivalent qualification pref
erred.Certifications in Google Ads, Meta Blueprint, or similar platforms will be an added adva

ntage.
Experience and

Skills:9–18 years of experience in performance marketing, preferably within BFSI, fintech, or high-growth digital busi
nesses.Good understanding of financial products such as equities, derivatives, mutual funds, an
d IPOs.Awareness of regulatory frameworks governing financial advertising (SEBI, AMFI, IRDAI
, RBI).Demonstrated experience in managing large-scale campaigns across Meta and Google pla
tforms.Proven track record of driving measurable outcomes in customer acquisition, engagement, and revenue
growth.Strong expertise in Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads eco
system.Proficiency in analytics tools such as Google Analytics (GA4), Google Tag Manager, and attribution pla
tforms.Experience in reporting and visualization tools including Excel, Power BI, Tableau, or Looker
Studio.Working knowledge of SQL or data analysis is
a plus.Familiarity with AI tools (ChatGPT, Gemini, Claude) and their application in performance mar
keting.Understanding of marketing automation, attribution models, and customer data platforms
(CDPs).Strong analytical thinking and problem-solving capab
ilitiesHigh ownership, result orientation, and attention to
detail.Excellent communication and stakeholder management
skills.Ability to thrive in a fast-paced, data-driven envir

onment.

Performance Marketing Lead