Performance Marketing Lead

Job Role and Responsibilities:

• Campaign Strategy & Ownership
• Develop and execute performance marketing strategy across Meta (Facebook, Instagram, Audience Network) and Google Ads (Search, Display, YouTube, Performance Max).
• Drive full-funnel marketing initiatives to achieve customer acquisition, activation, and revenue growth across financial products (equities, derivatives, mutual funds, IPOs, etc.).
• Define and implement audience segmentation strategies including prospecting, retargeting, and lookalike audiences.
• Plan and manage campaign budgets effectively to maximize ROI and align with business goals.

• 
  AI & Automation Integratio
• nLeverage AI tools (e.g., ChatGPT, Gemini, Claude) for campaign ideation, copy generation, and optimization
• .Drive automation through platform capabilities such as Google Smart Bidding and Meta Advantage+
• .Build data-driven feedback loops to continuously improve targeting, personalization, and campaign outcomes

• .
  Campaign Execution & Optimizati
• onManage end-to-end campaign lifecycle including setup, execution, bidding strategies, creative optimization, and performance monitorin
• g.Track and optimize key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
• s.Conduct structured A/B testing across creatives, landing pages, and audience segment
• s.Identify and resolve campaign inefficiencies including ad fatigue, frequency issues, and declining engagemen

• t.
  Data Analytics & Insig
• htsImplement and manage tracking frameworks using Google Tag Manager, GA4, Meta Pixel, and conversion AP
• Is.Analyze campaign performance data to generate actionable insights and improve decision-maki
• ng.Develop dashboards and reports using tools such as Excel, Power BI, Tableau, or Looker Stud
• io.Evaluate campaign effectiveness using experimentation frameworks (A/B testing, incrementality analysi

• s).
  Creative Strategy & Collabora
• tionWork closely with creative teams to design high-performing, data-backed ad creatives and messag
• ing.Drive innovation across formats including video, display, search, and app campai
• gns.Continuously refine creative strategies based on performance insig

• hts.
  Compliance & Govern
• ance Ensure all marketing activities comply with regulatory guidelines (SEBI, AMFI, IRDAI, RBI) and platform poli
• cies.Coordinate with legal/compliance teams for approvals on creatives and campa
• igns.Stay updated on evolving digital advertising policies, especially in financial serv
• ices.Stakeholder & Team Manag
• ementCollaborate with cross-functional teams including product, analytics, technology, and business u
• nits.Manage relationships with external partners such as media agencies, platform representatives (Google, Meta), and ven
• dors.Mentor and guide junior team members, ensuring high performance and capability buil

ding.
Qualific

• ation:Bachelor's degree in Marketing, Business, Engineering, or a related
• field.MBA or equivalent qualification pref
• erred.Certifications in Google Ads, Meta Blueprint, or similar platforms will be an added adva

ntage.
Experience and

• Skills:9–18 years of experience in performance marketing, preferably within BFSI, fintech, or high-growth digital busi
• nesses.Good understanding of financial products such as equities, derivatives, mutual funds, an
• d IPOs.Awareness of regulatory frameworks governing financial advertising (SEBI, AMFI, IRDAI
• , RBI).Demonstrated experience in managing large-scale campaigns across Meta and Google pla
• tforms.Proven track record of driving measurable outcomes in customer acquisition, engagement, and revenue
• growth.Strong expertise in Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads eco
• system.Proficiency in analytics tools such as Google Analytics (GA4), Google Tag Manager, and attribution pla
• tforms.Experience in reporting and visualization tools including Excel, Power BI, Tableau, or Looker
• Studio.Working knowledge of SQL or data analysis is
• a plus.Familiarity with AI tools (ChatGPT, Gemini, Claude) and their application in performance mar
• keting.Understanding of marketing automation, attribution models, and customer data platforms
• (CDPs).Strong analytical thinking and problem-solving capab
• ilitiesHigh ownership, result orientation, and attention to
• detail.Excellent communication and stakeholder management
• skills.Ability to thrive in a fast-paced, data-driven envir