About The Role

LeadSquared is looking for an Associate Director – Performance Marketing to lead our global demand generation strategy across organic and paid channels. This is a high-impact leadership role responsible for driving pipeline growth, website performance, and marketing ROI through SEO, AI Search (GEO), Paid Media, Website Growth, and Inbound Lead Operations .

You will define the growth roadmap, lead external agency partnerships, and collaborate with cross-functional teams including Sales, Product Marketing, Content, Design, and RevOps to deliver measurable business outcomes across global markets.

Key Responsibilities

Own and execute the global Performance Marketing strategy to drive qualified pipeline, customer acquisition, and revenue growth.
Lead the end-to-end SEO strategy, including technical SEO, content optimization, backlink initiatives, and website health improvements.
Drive AI Search / Generative Engine Optimization (GEO) initiatives to maximize brand visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms.
Plan, execute, and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, Microsoft Ads , and emerging advertising platforms to maximize ROI.
Own the company website (WordPress), partnering with web agencies to deliver landing pages, CRO initiatives, technical enhancements, and SEO implementations.
Lead and manage external SEO, Paid Media, and Web agencies, ensuring strong execution, accountability, and measurable business impact.
Oversee inbound lead operations, driving improvements in lead response time, meeting bookings, lead qualification, and conversion rates.
Establish performance dashboards and reporting frameworks using GA4, Google Search Console, CRM , and other analytics tools to monitor channel performance and pipeline contribution.
Partner with Sales, Product Marketing, Content, Design, and RevOps teams to align marketing initiatives with business priorities.
Stay ahead of industry trends, AI-driven search evolution, and emerging digital marketing technologies to continuously improve performance.

Requirements

8–12 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing, with significant experience in B2B SaaS .
Proven track record of scaling both organic and paid growth while delivering measurable business outcomes.
Deep expertise in:

SEO (Technical, On-page, Off-page)
AI Search / GEO
Google Ads
LinkedIn Ads
Microsoft Ads
WordPress
Google Analytics (GA4)
Google Search Console

Experience managing digital marketing agencies and cross-functional stakeholders.
Strong analytical skills with expertise in attribution, funnel analysis, campaign optimization, and performance reporting.
Excellent leadership, stakeholder management, and project management skills.
Ability to operate strategically while remaining hands-on when needed.

Preferred Qualifications

Experience leading global demand generation programs for a high-growth B2B SaaS company.
Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
Experience with conversion rate optimization (CRO), experimentation frameworks, and website analytics.
Exposure to account-based marketing (ABM) and integrated growth strategies.

Success Metrics

Growth in organic traffic and AI search visibility
Qualified pipeline and revenue generated through paid and organic channels
Website conversion rates and lead-to-opportunity conversion
Paid media ROI (ROAS/CAC)
SEO rankings and share of search
Agency performance and execution quality
Inbound lead response and meeting conversion rates

This role is ideal for a strategic, hands-on marketing leader who thrives in a fast-paced SaaS environment and enjoys building scalable growth engines with measurable business impact.

Associate Director - Performance Marketing