About The Role
LeadSquared is looking for an Associate Director – Performance Marketing to lead our global demand generation strategy across organic and paid channels. This is a high-impact leadership role responsible for driving pipeline growth, website performance, and marketing ROI through SEO, AI Search (GEO), Paid Media, Website Growth, and Inbound Lead Operations .
You will define the growth roadmap, lead external agency partnerships, and collaborate with cross-functional teams including Sales, Product Marketing, Content, Design, and RevOps to deliver measurable business outcomes across global markets.
Key Responsibilities
- Own and execute the global Performance Marketing strategy to drive qualified pipeline, customer acquisition, and revenue growth.
- Lead the end-to-end SEO strategy, including technical SEO, content optimization, backlink initiatives, and website health improvements.
- Drive AI Search / Generative Engine Optimization (GEO) initiatives to maximize brand visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms.
- Plan, execute, and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, Microsoft Ads , and emerging advertising platforms to maximize ROI.
- Own the company website (WordPress), partnering with web agencies to deliver landing pages, CRO initiatives, technical enhancements, and SEO implementations.
- Lead and manage external SEO, Paid Media, and Web agencies, ensuring strong execution, accountability, and measurable business impact.
- Oversee inbound lead operations, driving improvements in lead response time, meeting bookings, lead qualification, and conversion rates.
- Establish performance dashboards and reporting frameworks using GA4, Google Search Console, CRM , and other analytics tools to monitor channel performance and pipeline contribution.
- Partner with Sales, Product Marketing, Content, Design, and RevOps teams to align marketing initiatives with business priorities.
- Stay ahead of industry trends, AI-driven search evolution, and emerging digital marketing technologies to continuously improve performance.
Requirements
- 8–12 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing, with significant experience in B2B SaaS .
- Proven track record of scaling both organic and paid growth while delivering measurable business outcomes.
- Deep expertise in:
- SEO (Technical, On-page, Off-page)
- AI Search / GEO
- Google Ads
- LinkedIn Ads
- Microsoft Ads
- WordPress
- Google Analytics (GA4)
- Google Search Console
- Experience managing digital marketing agencies and cross-functional stakeholders.
- Strong analytical skills with expertise in attribution, funnel analysis, campaign optimization, and performance reporting.
- Excellent leadership, stakeholder management, and project management skills.
- Ability to operate strategically while remaining hands-on when needed.
Preferred Qualifications
- Experience leading global demand generation programs for a high-growth B2B SaaS company.
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
- Experience with conversion rate optimization (CRO), experimentation frameworks, and website analytics.
- Exposure to account-based marketing (ABM) and integrated growth strategies.
Success Metrics
- Growth in organic traffic and AI search visibility
- Qualified pipeline and revenue generated through paid and organic channels
- Website conversion rates and lead-to-opportunity conversion
- Paid media ROI (ROAS/CAC)
- SEO rankings and share of search
- Agency performance and execution quality
- Inbound lead response and meeting conversion rates
This role is ideal for a strategic, hands-on marketing leader who thrives in a fast-paced SaaS environment and enjoys building scalable growth engines with measurable business impact.
