Brand & Website Designer

Type: Contract/Freelance, On-Site | Location: BLR | Duration: up to 1 month, can be extended

About the Role

You'll be working on web experiences (microsites, full websites, event landing pages, campaign pages, web editorials) and brand identity (logos, visual identity systems, brand guidelines, campaign visual languages)
Your job is to take a brief, figure out what the right design solution looks like — whether that's a 20-page website or a brand identity built from scratch — and own it through to delivery
You own the design outcome — how it looks, how it works, how it holds together as a system, and how well it serves the client's audience and goals

Skills & Qualities We're Looking For

Strong web design skills — you can design a full website from scratch, not just individual screens, and you think in terms of systems, not one-off pages
Brand identity chops — you can design a logo, build a visual identity system around it, and deliver a brand guidelines document that a client's internal team can actually use
Ability to build and ship live web pages independently using Webflow or Framer — you're not just a designer who hands off to developers and waits
Sharp visual design sense — typography, color, layout, spacing, hierarchy — your work looks polished and intentional, not templated
Solid understanding of UX fundamentals — information architecture, user flows, interaction patterns, responsive behavior, and accessibility basics
Ability to design for conversion — especially on landing pages and campaign microsites where the page has a clear job to do (register, download, contact, learn more)
Experience designing for B2B audiences — you understand that enterprise and technology brands have different tones, constraints, and expectations than consumer or lifestyle brands
Confident communicator who can present design work to clients, explain decisions clearly, and handle feedback without losing the thread
Ability to present multiple creative directions for brand and web projects and guide clients toward the strongest option
Ability to build accurate scopes and timelines and then actually deliver against them
Organized design files — your Figma projects have clear naming, proper layers, reusable components, and are ready for handoff or collaboration at any point
Comfort working with freelancers and developers — briefing them clearly, reviewing their output, and maintaining design quality through production
Self-driven and organized enough to run multiple projects in parallel without things falling through the cracks

Tools You'll Use

Design & Prototyping (must-know)

Figma — your primary design tool for UI design, prototyping, component libraries, and handoff, Figma component libraries and design systems — building and maintaining scalable, reusable component sets
Adobe Illustrator — for logo design, vector work, icon systems, brand identity assets, custom illustrations, and print-ready output
Adobe Photoshop — for image editing, compositing, photo treatment, and asset preparation
Animation and micro-interaction tools — Figma prototyping, Framer animations, or lightweight CSS/JS animation understanding

Strongly Preferred

Basic understanding of HTML & CSS — not to write production code, but to understand what you're designing for and to communicate effectively with developers
Webflow — for designing and building live responsive websites without developer dependency
Framer — for interactive prototypes and publishable web pages
CMS platforms — familiarity with how content management systems work (WordPress, HubSpot, Contentful, or similar) so you can design within CMS constraints when needed

Good to Have

After Effects or Lottie — for designing animated UI elements or micro-interactions that get exported for web
Analytics awareness — understanding of how to read heatmaps, scroll depth, and conversion data to inform design decisions

Brand & Web Designer (Freelance/Contract/On-Site) - BLR