Brand & Website Designer
Type: Contract/Freelance, On-Site | Location: BLR | Duration: up to 1 month, can be extended
About the Role
- You'll be working on web experiences (microsites, full websites, event landing pages, campaign pages, web editorials) and brand identity (logos, visual identity systems, brand guidelines, campaign visual languages)
- Your job is to take a brief, figure out what the right design solution looks like — whether that's a 20-page website or a brand identity built from scratch — and own it through to delivery
- You own the design outcome — how it looks, how it works, how it holds together as a system, and how well it serves the client's audience and goals
Skills & Qualities We're Looking For
- Strong web design skills — you can design a full website from scratch, not just individual screens, and you think in terms of systems, not one-off pages
- Brand identity chops — you can design a logo, build a visual identity system around it, and deliver a brand guidelines document that a client's internal team can actually use
- Ability to build and ship live web pages independently using Webflow or Framer — you're not just a designer who hands off to developers and waits
- Sharp visual design sense — typography, color, layout, spacing, hierarchy — your work looks polished and intentional, not templated
- Solid understanding of UX fundamentals — information architecture, user flows, interaction patterns, responsive behavior, and accessibility basics
- Ability to design for conversion — especially on landing pages and campaign microsites where the page has a clear job to do (register, download, contact, learn more)
- Experience designing for B2B audiences — you understand that enterprise and technology brands have different tones, constraints, and expectations than consumer or lifestyle brands
- Confident communicator who can present design work to clients, explain decisions clearly, and handle feedback without losing the thread
- Ability to present multiple creative directions for brand and web projects and guide clients toward the strongest option
- Ability to build accurate scopes and timelines and then actually deliver against them
- Organized design files — your Figma projects have clear naming, proper layers, reusable components, and are ready for handoff or collaboration at any point
- Comfort working with freelancers and developers — briefing them clearly, reviewing their output, and maintaining design quality through production
- Self-driven and organized enough to run multiple projects in parallel without things falling through the cracks
Tools You'll Use
Design & Prototyping (must-know)
- Figma — your primary design tool for UI design, prototyping, component libraries, and handoff, Figma component libraries and design systems — building and maintaining scalable, reusable component sets
- Adobe Illustrator — for logo design, vector work, icon systems, brand identity assets, custom illustrations, and print-ready output
- Adobe Photoshop — for image editing, compositing, photo treatment, and asset preparation
- Animation and micro-interaction tools — Figma prototyping, Framer animations, or lightweight CSS/JS animation understanding
Strongly Preferred
- Basic understanding of HTML & CSS — not to write production code, but to understand what you're designing for and to communicate effectively with developers
- Webflow — for designing and building live responsive websites without developer dependency
- Framer — for interactive prototypes and publishable web pages
- CMS platforms — familiarity with how content management systems work (WordPress, HubSpot, Contentful, or similar) so you can design within CMS constraints when needed
Good to Have
- After Effects or Lottie — for designing animated UI elements or micro-interactions that get exported for web
- Analytics awareness — understanding of how to read heatmaps, scroll depth, and conversion data to inform design decisions
