Role Overview

As an Organic Growth Manager, you will own end-to-end organic growth across platforms—bringing together SEO, content strategy, and analytics to drive qualified traffic, engagement, and conversions for BFSI products.

This role requires a mix of strategic thinking, hands-on execution, and stakeholder management.

Key Responsibilities

Own Organic Growth Strategy:

Build and execute SEO-led growth strategies across web and content ecosystems
Identify high-impact opportunities across search, content, and discover platforms

SEO & Content Excellence:

Lead keyword research, search intent mapping, and content planning
Optimize existing content and create scalable content frameworks
Drive on-page, off-page, and technical SEO initiatives

Performance & Analytics:

Track and improve key metrics: traffic, rankings, CTR, conversions
Use tools like Google Analytics, Search Console, Ahrefs, SEMrush
Build dashboards and present actionable insights

BFSI-Focused Content Strategy:

Translate complex financial products into user-first content
Work across products like insurance, loans, credit cards, investments, savings

Cross-Functional Collaboration:

Work with product, design, tech, and marketing teams to drive growth initiatives
Align SEO with broader business and campaign goals
Experimentation & Innovation:
Run A/B tests on content formats, landing pages, and CTAs
Explore new channels (AI search, voice, communities, etc.)

What We're Looking For

7-10 years of experience in SEO / Organic Growth / Content Strategy
Strong understanding of search algorithms, ranking factors, and content optimization
Experience in BFSI domain (Banking, Insurance, Investments, Fintech) Mandatory
Proven track record of driving organic traffic and business outcomes
Analytical mindset with hands-on experience in SEO tools
Understanding of GEO (Generative Engine Optimization) / AI-driven search trends
Ability to simplify complex financial topics into engaging content
Strong project management and stakeholder handling skills
Understand the business and funnel to work on reports with MIS & Analytics teams and presentations for management

Good to Have

Experience with programmatic SEO / scalable content systems
Familiarity with CRO and UX best practices
Experience working with agencies or managing multiple brands

Search Engine Optimization Manager