Location: Chennai, Tamil Nadu

Job Type: Full-time contract, In-office

Experience Required: Minimum 2 years

ABOUT STRAWBERRY STRIPES

Strawberry Stripes is a Chennai-based children's clothing business with over 25 years of heritage. We specialize in creating comfortable, high-quality clothing that children love to wear while showcasing the beautiful handwork of Indian artisans. Our wholesale and retail operations span India and international markets.

We're looking for a creative and versatile Content Creator to manage our social media presence, engage with our community, and bring our brand to life through compelling visual and written content.

JOB DESCRIPTION

KEY RESPONSIBILITIES

Social Media Management

Develop and execute content strategies across Instagram, Facebook, Whatsapp and other relevant social media platforms
Create, schedule, and publish engaging posts that align with our brand voice and marketing objectives
Monitor platform performance and prepare weekly reports on content performance and insights
Stay current with social media trends, platform updates, and best practices
Conduct regular competitor analysis to identify opportunities and benchmark performance
Research and implement emerging trends to keep our content fresh and relevant

Customer Engagement & Retention

Actively engage with our audience through comments, messages, and community interactions
Build and nurture relationships with followers to foster brand loyalty
Respond promptly to customer inquiries and feedback across all platforms (including Whatsapp and Email)
Conduct customer feedback calls to gather insights and improve customer experience
Develop content that encourages community participation and strengthens customer retention
Identify and engage with brand advocates and potential collaborators

Content Creation & Photography

Plan and style product photoshoots with attention to aesthetics, lighting, and brand consistency
Source or create props, backgrounds, and styling elements for photoshoots
Edit photos and videos to maintain high-quality visual standards
Create engaging Reels and short-form video content
Write compelling captions and other written content with excellent grammar and creativity

Collaboration & Brand Consistency

Work closely with digital marketing and design teams to ensure consistent brand messaging across all channels
Coordinate with team members on campaign planning and execution
Align content strategy with broader marketing initiatives

Required Qualifications

Excellent command of English language with strong writing, grammar, and editing skills. Knowledge of Tamil and Hindi would be desirable.
Proven experience in social media management and content creation, particularly on Instagram and Facebook
Proficiency in Canva for graphic design and content creation
Basic video editing skills for creating Reels and social media videos
Strong photography styling skills with an eye for composition, colour, and aesthetics
Experience in customer service or community management
Ability to conduct competitor analysis and stay ahead of industry trends
Strong analytical skills for interpreting social media metrics and preparing reports

Preferred Qualifications

Portfolio demonstrating social media content and styled photography
Understanding of Instagram and Facebook algorithms and engagement strategies
Experience with social media scheduling and analytics tools
Knowledge of current digital marketing trends

Skills & Attributes

Creative mindset with ability to generate fresh, engaging content ideas
Strong organizational and time management skills
Excellent interpersonal and communication abilities
Self-motivated with ability to work independently and collaboratively
Adaptable and responsive to feedback
Passion for building authentic connections with audiences
Detail-oriented with commitment to brand consistency

WHAT WE OFFER

Opportunity to manage complete digital marketing operations for a growing children's clothing brand
Hands-on experience across wholesale and retail e-commerce
Collaborative work environment
Creative freedom to experiment with campaigns and content
Competitive salary
Paid time off (2 weeks/year)
This is a contract position based in Chennai. Candidates must be comfortable working from office daily. We work Monday to Saturday.

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