About the Organisation
Bytezera is driven by a passion for AI and data, offering innovative solutions to help businesses leverage the full potential of their data. Specialising in data-driven solution design, machine learning, artificial intelligence (AI), data engineering, and analytics, Bytezera empowers organisations to make informed decisions and accelerate innovation. Our expertise enables clients to gain a competitive edge by harnessing the transformative power of data.
About the Role
We are looking for a creative, hands-on Graphic Designer & Social Media Specialist who can own our visual identity across channels, create engaging content, produce video assets, and support marketing-led lead generation and growth initiatives.
This role is ideal for someone who is both design-driven and growth-minded comfortable moving from Figma/Photoshop to Reels, LinkedIn posts, landing page graphics, and campaign creatives.
Key Responsibilities
1. Graphic Design & Brand Assets
- Design digital creatives: social media posts, ads, banners, emails, landing page graphics, decks, and PDFs.
- Maintain and evolve a consistent brand identity (colors, typography, layouts, templates).
- Create visual assets for product launches, campaigns, and events.
2. Social Media & Content Creation
- Plan, create, and publish social media content across platforms (LinkedIn, Instagram, X/Twitter, YouTube, etc.).
- Write short-form copy for posts, captions, thumbnails, and basic ad creatives.
- Maintain a content calendar aligned with marketing and growth objectives.
3. Video Editing & Multimedia
- Conceptualize and edit short-form videos (reels, shorts, teasers, product explainers, testimonials).
- Repurpose long-form content (webinars, talks, demos) into snackable clips and highlights.
- Add basic motion graphics, subtitles, and on-screen elements to increase engagement.
4. Marketing, Lead Generation & Growth
- Collaborate with the marketing/growth team to design creatives for lead generation campaigns (paid ads, email sequences, landing pages).
- Optimize creatives based on performance metrics (CTR, engagement, conversions).
- Support A/B testing of visuals and messaging across campaigns.
5. Project & Stakeholder Collaboration
- Work closely with marketing, sales, and product teams to understand goals and translate them into effective designs and campaigns.
- Manage multiple projects and deadlines, providing clear updates and delivering on time.
- Bring new ideas, formats, and trends to keep our content fresh and competitive.
What You'll Bring
- 13 years of experience as a Graphic Designer, Social Media Specialist, or similar hybrid creative role.
- Strong portfolio across digital design and social media creatives.
- Hands-on skills with tools such as Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro/After Effects), Figma, or Canva.
- Proven experience in video editing for social media (Reels, Shorts, YouTube, LinkedIn).
- Good understanding of social media algorithms, content trends, and engagement tactics.
- Basic knowledge of performance marketing / lead generation (Facebook/Instagram/LinkedIn ads is a plus).
- Strong sense of visual storytelling, branding, and attention to detail.
- Ability to work in a fast-paced, growth-focused environment and manage multiple priorities.
Nice to Have
- Experience in B2B / SaaS / tech / AI brands.
- Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.).
- Comfort experimenting with new formats (carousels, interactive posts, UGC-style videos).
