Define and lead implementation of Product Line strategy and competitiveness action plans.
Drive with Competitive & Marketing Intelligence and Segment Marketing the analysis of worldwide market trends, market/customer needs, segmentation and competitions relevant to the product line
Define Product Line robust value proposition & competitive positioning , and differentiation with Marketing and Business Intelligence
Prepare and present Product Plans as input to Product Life Cycle Decision Reviews, including Business Plan, roadmap, differentiation, value proposition, reuse strategy, market & customer requirements description (user experience)
Lead implementation of Product Policy decisions and resulting action plan
Propose SFRD/CFRD allocations that are approved during SBP, MYB and Development Launch DR
Lead Product Line Core Team and Product Change Control Board with PLA
Work closely with PLA and PM in charge of Product development
Participate in development progress meetings and certify the Product acceptance
Control and monitor Product Line and Product competitiveness, Business Plan and roadmap in coherence with Ambition Boost performance plan
Ensure product re-use and Core/Non Core & MBT with PLA
Ensure consistency between product naming & Brand architecture

Product & Offer Marketing

Define winning product action plan and pilot Marketing & Sales Kit delivery with Marketing & Communication as part of BL Marketing plan : value proposition design, pricing rules, T&C, competitive positioning, marketing collaterals, Bid factory, Business model (including digital business model)
Participate in Bid gate preparation: validate with PLA tender compliance to Product Policy and identify the gaps
Provide support to Account Teams, Sales, Capture Leader and Bid Managers during pre-sales and Bid activities. Participate in customer, prospect & partner meetings
Ensure accuracy and consistency on Marketing & Sales kits (including digital)

Customer Management

Ensure consistency of Product Policy with the customer expectation & satisfaction as part of PL strategy & Product Plan
Develop and maintain Market & Customer Requirements Description in line with Segment Marketing
Define services offer related to the product and active & engage with Services

DECISIONS OWNED / KEY DELIVERABLES

Product Line Strategy & Positioning
Inputs to Product Competitiveness Reviews
Products Plans with Business Plan, MCRD & roadmaps as input to Product Lifecycle DR and action plan
Market & Customer Requirements Descriptions
Product Baseline, re-use, MTB, Services
Product Line & product reviews MoM
Inputs to BL Marketing Plan
Product PL Marketing & Sales kits
Inputs to Bid gates
Product Line maturity & performance dashboard

KEY INTERACTIONS

BL VP
Product Line Core Team (in particular PLA, Pdt Procurement, Pdt Project Manager)
Segment Marketing
Account Marketing
Technical Directorate
Competitive & Market Intelligence
Value & Bid Marketing
Bid and Capture Leaders
Digital Marketing & Communications

SKILLS & EXPERIENCE REQUIRED

Marketing B to B experience/skills, especially in terms of offer development
Intimate knowledge on Mix Marketing
Strong understanding on Financial, technical and/or systems engineering
Understand the current marketing trends
Product Portfolio Management
Offer & Sales Enablement
Leadership and Business Acumen
Excellent communication skills, partner relationship skills, and team leadership skills

KPIs

Data Product Owner

Agile Product Owner Lead Analyst