Location : Coimbatore

Role : Digital Marketing Manager

Preferred : Immediate Joining

Job Type: Full-time

Job Overview

We are looking for an experienced and result-driven Digital Marketing Operations Head to lead and manage our end-to-end digital marketing operations. The ideal candidate should have strong hands-on experience in SEO, paid advertising, WordPress, graphic design coordination, and overall digital strategy execution. This role requires both strategic leadership and practical execution ability.

Key Responsibilities

Lead and oversee all digital marketing operations including SEO, Paid Ads, Content, Social Media, and Website management
Plan, execute, and optimize SEO strategies (On-page, Off-page, Technical SEO) to drive organic growth
Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) with clear ROI tracking
Oversee WordPress websites – performance, SEO structure, landing pages, updates, and security
Coordinate with graphic designers and content teams to ensure brand consistency and campaign alignment
Review creatives, ad copies, landing pages, and website UX for conversion optimization
Analyze performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
Set KPIs, dashboards, and reporting systems for campaigns and team performance
Lead, mentor, and manage the digital marketing team and external vendors/agencies
Work closely with sales, business development, and leadership teams to support growth goals
Stay updated with the latest digital marketing trends, tools, and algorithm updates

Required Skills & Expertise

Strong hands-on experience in:
SEO (Technical, On-page, Off-page)
Paid Ads (Google, Meta, LinkedIn)
WordPress (themes, plugins, basic troubleshooting)
Graphic design understanding (Adobe, Canva, creative review)
Deep understanding of conversion rate optimization (CRO) and funnels
Excellent analytical and decision making skills
Strong leadership and team management abilities
Experience handling multiple clients or brands
Ability to align marketing operations with business growth objectives

Preferred Qualifications

Bachelor's degree in Marketing, Business, or a related field
Experience in agency or fast-growing startup environment
Knowledge of automation tools, CRM integrations, and AI-based marketing tools is a plus