Strategy and Planning

Develop and implement a comprehensive multi-channel individual fundraising strategy
Set annual targets and strategic priorities aligned with organizational goals
Lead revenue generation from individual donors targeting ₹15 Cr annually

Campaign Management

Conceptualize and lead 4–6 major fundraising campaigns annually (online and offline)
Collaborate with external agencies, corporates, and platforms for fundraising partnerships
Optimize donor acquisition funnels using A/B testing, segmentation, and tracking

Donor Acquisition and Retention

Acquire a minimum of 15,000 new individual donors annually
Retain at least 50% of existing donors through strong stewardship and relationship management
Oversee donor journeys including thank-you notes, impact reports, and personalized communication

Community and Volunteer Engagement

Engage with schools, RWAs, alumni networks, and local groups to build grassroots donor communities
Facilitate volunteer-led fundraising and peer-to-peer giving campaigns
Establish and activate at least 20 community-based fundraising partnerships annually

Team Leadership and Culture

Build and manage a high-performing team across campaign, digital, donor servicing, and outreach
Mentor and lead staff, interns, and volunteers to meet performance goals
Foster a culture of creativity, accountability, and mission alignment within the team

Data and CRM Management

Maintain accurate donor data and campaign performance metrics using CRM systems
Leverage analytics to improve donor retention and campaign ROI
Ensure data privacy and compliance with legal and internal fundraising guidelines

Events and Brand Campaigns

Plan and execute flagship awareness and fundraising events (e.g., Giving Tuesday, Cancer Awareness Month)
Represent CanKids at donor-facing events and public forums to enhance visibility

Monitoring and Reporting

Track and report campaign and donor metrics to the Chief Resource Mobilization and Communication Officer and Board
Use data insights to refine fundraising strategies and team performance

Compliance and Governance

Ensure adherence to legal, ethical, and organizational standards in fundraising practices
Maintain transparency and integrity in all donor communications and financial reporting

Additional Duties

Perform tasks as assigned by the Chief Resource Mobilization and Communication Officer (CRMCO)

General Manager - RM (Retail)