Key Responsibilities
Strategy and Planning
- Develop and implement a comprehensive multi-channel individual fundraising strategy
- Set annual targets and strategic priorities aligned with organizational goals
- Lead revenue generation from individual donors targeting 15 Cr annually
Campaign Management
- Conceptualize and lead 46 major fundraising campaigns annually (online and offline)
- Collaborate with external agencies, corporates, and platforms for fundraising partnerships
- Optimize donor acquisition funnels using A/B testing, segmentation, and tracking
Donor Acquisition and Retention
- Acquire a minimum of 15,000 new individual donors annually
- Retain at least 50% of existing donors through strong stewardship and relationship management
- Oversee donor journeys including thank-you notes, impact reports, and personalized communication
Community and Volunteer Engagement
- Engage with schools, RWAs, alumni networks, and local groups to build grassroots donor communities
- Facilitate volunteer-led fundraising and peer-to-peer giving campaigns
- Establish and activate at least 20 community-based fundraising partnerships annually
Team Leadership and Culture
- Build and manage a high-performing team across campaign, digital, donor servicing, and outreach
- Mentor and lead staff, interns, and volunteers to meet performance goals
- Foster a culture of creativity, accountability, and mission alignment within the team
Data and CRM Management
- Maintain accurate donor data and campaign performance metrics using CRM systems
- Leverage analytics to improve donor retention and campaign ROI
- Ensure data privacy and compliance with legal and internal fundraising guidelines
Events and Brand Campaigns
- Plan and execute flagship awareness and fundraising events (e.g., Giving Tuesday, Cancer Awareness Month)
- Represent CanKids at donor-facing events and public forums to enhance visibility
Monitoring and Reporting
- Track and report campaign and donor metrics to the Chief Resource Mobilization and Communication Officer and Board
- Use data insights to refine fundraising strategies and team performance
Compliance and Governance
- Ensure adherence to legal, ethical, and organizational standards in fundraising practices
- Maintain transparency and integrity in all donor communications and financial reporting
Additional Duties
- Perform tasks as assigned by the Chief Resource Mobilization and Communication Officer (CRMCO)
