Required Work Experience: 0-2 Years

Location: Ahmedabad, Gujarat, India

About MyPropertyMap:

MyPropertyMap is an innovative and rapidly growing real estate technology startup revolutionizing how people buy, sell, and invest in land in India. We are on a mission to bring transparency, efficiency, and accessibility to the land market through our cutting-edge platform. We connect buyers, sellers, brokers, and investors, providing them with verified listings, data-driven insights, and essential tools to make informed decisions. Join our passionate team and be part of building the future of real estate!

We are looking for a highly motivated and enthusiastic Digital Marketing Specialist to join our dynamic team!

This is an exciting opportunity for someone starting their career in digital marketing to gain hands-on experience in a fast-paced startup environment. You will play a key role in shaping our online presence, reaching our target audience, and driving growth for MyPropertyMap.

What you will do:

Social Media Marketing: Assist in developing and implementing social media strategies across platforms like LinkedIn, Facebook, Instagram, Whatsapp and YouTube to increase brand awareness and engagement.
Create engaging and relevant content (text, image, and video) tailored for different social media channels and our target audience (land buyers, sellers, brokers, investors).
Schedule and publish posts, monitor social media channels for comments and messages, and engage with our community in a timely and professional manner.
Track and report on social media performance using analytics tools.
Search Engine Optimization (SEO): Learn and assist with on-page and off-page SEO activities to improve website visibility and organic search rankings.
Conduct basic keyword research relevant to the land and real estate market in India.
Help optimize website content, meta descriptions, and landing pages.
Content Marketing: Contribute to content creation for our blog, website, email newsletters, and other digital channels. This includes researching topics related to land investment, real estate trends, and property guides.
Assist in proofreading and editing content to ensure clarity, grammar, and alignment with our brand voice.
Digital Advertising (PPC - Pay-Per-Click): Gain exposure to and assist with setting up and monitoring digital advertising campaigns on platforms like Google Ads and social media (under supervision).
Help track ad spend and performance.
Analytics and Reporting: Learn to use tools like Google Analytics to track website traffic, user behavior, and campaign performance.
Assist in preparing regular reports on key digital marketing metrics.
Market Research: Conduct research on industry trends, competitor activities, and target audience preferences to identify new opportunities.

What we are looking for (Skills & Qualifications):

Recent graduate with a Bachelor's degree in Marketing, Communications, Business, or a related field.
Basic understanding of digital marketing concepts (SEO, SMM, Content Marketing, PPC).
Familiarity with standard Digital Marketing tools such as SEMRush, Google Analytics.
Excellent written and verbal communication skills in English. (Knowledge of regional languages is a plus).
Familiarity with social media platforms and basic analytics tools is a plus.
Interest in the real estate or technology sector is an advantage.

Why join MyPropertyMap

Hands-on Experience: Get to work on real projects and see the impact of your contributions from day one.
Growth: A path that leads directly to the CMO position.
Innovation: Be part of a company that is using technology to solve real-world problems in the real estate industry.
Dynamic Environment: Thrive in a fast-paced, agile, and collaborative workspace.
Make a Difference: Contribute to a platform that empowers individuals and businesses in their land-related decisions.

Expected Compensation: 2.0 LPA to 3.5 LPA based on skills and experience.