CVM - Investments and Term Deposit

Key Responsibilities

Strategic Product Leadership
. Develop and execute comprehensive product strategy and roadmap for marketing technology products in alignment with the bank's overall business objectives
. Define product vision and success metrics for marketing automation platforms, customer data platforms (CDPs), personalization engines, and analytics tools
. Drive product-led growth initiatives to enhance customer acquisition, engagement, and retention through scalable digital marketing solutions
. Conduct market research and competitive analysis to identify emerging trends and opportunities in financial services marketing technology

Platform & Technology Management
. Oversee the entire lifecycle of marketing technology platforms including Data Management Platforms, orchestration tools, and personalization platforms
. Lead technical requirements gathering, API integrations, and system architecture decisions in collaboration with engineering teams
. Manage vendor relationships and evaluate new marketing technology solutions for potential integration
. Ensure platform performance, stability, security, and compliance with banking regulations

Cross-Functional Collaboration
. Partner closely with marketing, analytics, risk, technology, product, and design teams to deliver integrated marketing solutions
. Work with compliance and legal teams to ensure all marketing technology implementations meet regulatory requirements and data privacy standards
. Collaborate with sales and customer service teams to optimize lead generation and customer journey mapping
. Lead cross-functional project teams through product launches and feature releases

Customer Experience & Analytics
. Drive development of personalized customer experiences using data analytics and AI-powered marketing tools
. Implement advanced customer segmentation, targeting capabilities, and real-time personalization features
. Establish and monitor key performance indicators (KPIs) for marketing technology products, including customer acquisition costs, engagement rates, and ROI
. Conduct user testing and feedback collection to continuously improve product functionality and user experience

Agile Product Development
. Lead product development using Agile methodologies, managing sprint planning, backlog prioritization, and iterative releases
. Create detailed product requirements, user stories, and acceptance criteria for development teams
. Coordinate product testing, quality assurance, and deployment processes
. Manage product launches and post-launch optimization efforts
Required Qualifications

Education
. Bachelor's degree in Business, Marketing, Computer Science, Information Technology, or related quantitative field
. Master's degree in Business Administration (MBA) or related field preferred
Experience
. 5+ years of hands-on experience with marketing technology platforms, including CDPs, marketing automation tools, and analytics platforms

Technical Skills
. Deep understanding of marketing technology architecture, API integrations, and data management platforms
. Proficiency with marketing automation tools, analytics platforms, and personalization engines
. Knowledge of customer data management, segmentation strategies, and real-time marketing capabilities
. Familiarity with cloud computing, data analytics tools, and AI/ML applications in marketing
. Experience with Agile development methodologies and product management tools

. Previous experience in startups or high-growth technology environments
. Track record of driving measurable business results through product innovation
Core Competencies

Technical Expertise
. Marketing Technology Proficiency: Deep knowledge of martech stack components, integration patterns, and optimization strategies
. Data Analytics: Strong analytical skills with ability to interpret complex data and translate insights into product improvements
. System Architecture Understanding: Comprehension of how marketing platforms integrate with banking systems and customer data sources

Strategic Thinking
. Market Vision: Ability to anticipate market trends and customer needs in financial services marketing
. Product Strategy: Experience developing long-term product roadmaps that align with business objectives
. Innovation Leadership: Track record of identifying and implementing breakthrough marketing technology solutions

Leadership & Communication
. Cross-functional Leadership: Proven ability to lead and influence teams across marketing, technology, and business units
. Stakeholder Management: Excellence in managing relationships with vendors, internal teams, and senior executives
. Strategic Communication: Ability to articulate complex technical concepts to non-technical stakeholders

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