Proficiency in Microsoft Office Suite, Knowledge of Digital New Media industry trends and competitor offerings, Ability to creatively coordinate and execute campaigns for respective brands, Strong writing skills with the ability to create content that is fact-filled interesting and appealing to the target audience, Ability to consume all kinds of copy and content and craft effective creative and engaging copy, Basic knowledge of moment marketing campaigns and the ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience