Creative Strategist (Copywriter)

Experience Required:

• 0.6-2 years of experience in a relevant field
• Location: Mumbai

Major Roles & Responsibilities:

• Collaborate with the solutions department to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
• Research and monitor Digital & New Media industry trends and competitor offerings to improve current offerings.
• Creatively involved in end-to-end coordination and execution with the respective brands.
• Ensure on-time and effective communication with the internal team to ensure that clients timelines are met.
• Brainstorm with team members to decide upon creative ideas to take the campaign, and pitches forward and help in making decisions for creative buckets.
• Create content that is fact-filled, interesting, and appealing to the target audience.
• Consume all kinds of copy and content and craft effective, creative, and engaging copy.
• Propose topical content and moment marketing campaigns proactively based on trending conversations relevant to the target audience.

Skills Required:

• Strong creative thinking skills, with the ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
• Knowledge of Digital & New Media industry trends and competitor offerings.
• Ability to creatively coordinate and execute campaigns for respective brands.
• Strong communication skills, with the ability to communicate effectively with the internal team to ensure that clients timelines are met.
• Ability to brainstorm with team members to come up with creative ideas and make decisions for creative buckets.
• Strong writing skills, with the ability to create content that is fact-filled, interesting, and appealing to the target audience.
• Ability to consume all kinds of copy and content and craft effective, creative, and engaging copy.
• Basic knowledge of moment marketing campaigns and the ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.
• Strong attention to detail and the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite.