About The Role

We're looking for a detail-oriented and analytical Marketing Operations Specialist to join our growing marketing team. You'll play a critical role in optimizing and scaling our marketing systems, automations, and processes to drive leads, improve conversion, and support cross-functional collaboration.

Key Responsibilities

Manage and optimize marketing automation platforms (e.g., HubSpot, MoEngage, etc.)
Set up, test, and monitor campaigns across email, SMS, push notifications, and other channels
Collaborate with content, performance, and admissions teams to streamline lead handovers and nurturing journeys
Maintain marketing data hygiene across CRM and campaign tools
Track, report, and analyze campaign performance, suggesting process and tooling improvements
Ensure smooth execution of webinars, events, and digital campaigns from a back-end ops standpoint
Help create dashboards, campaign trackers, and process documentation

Requirements

1–2 years of experience in a marketing operations, campaign management, or CRM-focused role
Hands-on experience with marketing automation tools (like HubSpot, Salesforce, MoEngage, WebEngage, or similar)
Strong understanding of email/SMS marketing, lead scoring, and campaign workflows
Proficient in Excel/Google Sheets and basic analytics
Detail-oriented with strong organizational and communication skills
Ability to thrive in a fast-paced, collaborative startup environment

Good To Have

Experience in an edtech or consumer tech environment
Familiarity with Zapier, Google Tag Manager, or similar integration tools
Basic knowledge of HTML/CSS for email templates
Understanding of funnel metrics and performance marketing

Why Join Masai

Work at the forefront of India's education and skilling revolution
Be part of a mission-driven, impact-first team
Fast-paced growth, steep learning curve, and real ownership
A culture that values transparency, innovation, and resilience

Skills: email marketing,campaigns,basic,google sheets,hubspot,campaign management,crm,analytics,sms marketing,email,excel,lead scoring,automation,marketing operations,google,operations,marketing automation,campaign workflows