Job Overview:

We are looking for a Social Media and Content Marketing Intern who combines creativity with strategic thinking. In this dual-role internship, you will support our marketing team by crafting engaging social media content while also contributing to long-form content marketing projects.

This role is ideal for someone passionate about digital marketing, skilled in storytelling, and eager to gain hands-on experience in both social media and content marketing.

The role is focussed on marketing content for US Audience

Job Title: Growth Marketing - Intern

Conversion to full time role: Yes [Based on performance]

Location: HSR Layout, Bengaluru, Onsite (6 days a week)

What you will do:

Social Media Content Creation:

Develop and create tailored content for social media platforms [IG,YT, LinkedIn, TikTok], focusing on driving engagement and brand awareness among students and parents.
Conduct independent research to stay updated on trending topics in education, tutoring, and student life to keep content relevant and engaging.
Collaborate with the content team to brainstorm and create posts, videos, and stories that align with Wiingy's brand message and visual identity.

Long-Form Content Creation:

Write and edit long-form content such as blog articles, guides, and e-books that provide value to our target audience and establish Wiingy as a thought leader in online tutoring.
Conduct keyword research to inform content strategy, and incorporate SEO best practices to improve search visibility.
Repurpose social media content into longer articles, case studies, or blog posts to maximize reach and engagement across channels.

Content Scheduling & Posting:

Schedule and post both social media and content marketing materials according to a content calendar, optimizing timing for engagement on each platform.
Ensure consistent posting and brand alignment across all channels, including social media, blogs, and newsletters.

Community Engagement:

Engage with followers and respond to comments, messages, and inquiries to build strong relationships and maintain an active online presence.
Monitor social media platforms and blog comments to identify opportunities for interaction, audience insights, and relevant content trends.

Performance Analysis:

Track and report on key metrics for both social media and content marketing efforts, such as engagement rates, reach, time on page, and conversion metrics.
Analyze performance data to optimize content and inform future strategy, improving engagement and reach for both short and long-form content.

What you should have:

Strong research skills. (This is the most important skill for the role)
Pursuing or recently completed a Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
Strong writing skills with experience in both short-form social media content and long-form content creation (e.g., blogs, articles, guides).
Knowledge of social media platforms (Instagram, TikTok, LinkedIn) and content marketing basics, including SEO and keyword research.
Basic familiarity with content scheduling tools, analytics, and SEO tools for content research.
A proactive and curious mindset, eager to learn and adapt to digital marketing trends and best practices.

Please be sure to include samples of your work or a portfolio of your published content with your application.

What We Offer:

Wiingy is a Linkedin Top Startup

Hands-on experience in a rapidly growing ed-tech company with a global impact.
Mentorship from experienced professionals in products, growth and tech
Opportunity to work on meaningful projects and make a real impact

About Wiingy:

Wiingy is a global tutor marketplace connecting school student, college, student and adults for 1-on-1 lesson with 4,500+ expert-vetted tutors in 350+ subjects including math, coding, math, science, computer science, AP, test prep, language learning, music and more.

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