Job Overview:
We are looking for a Social Media and Content Marketing Intern who combines creativity with strategic thinking. In this dual-role internship, you will support our marketing team by crafting engaging social media content while also contributing to long-form content marketing projects.
This role is ideal for someone passionate about digital marketing, skilled in storytelling, and eager to gain hands-on experience in both social media and content marketing.
The role is focussed on marketing content for US Audience
Job Title: Growth Marketing - Intern
Conversion to full time role: Yes [Based on performance]
Location: HSR Layout, Bengaluru, Onsite (6 days a week)
What you will do:
Social Media Content Creation:
- Develop and create tailored content for social media platforms [IG,YT, LinkedIn, TikTok], focusing on driving engagement and brand awareness among students and parents.
- Conduct independent research to stay updated on trending topics in education, tutoring, and student life to keep content relevant and engaging.
- Collaborate with the content team to brainstorm and create posts, videos, and stories that align with Wiingy's brand message and visual identity.
Long-Form Content Creation:
- Write and edit long-form content such as blog articles, guides, and e-books that provide value to our target audience and establish Wiingy as a thought leader in online tutoring.
- Conduct keyword research to inform content strategy, and incorporate SEO best practices to improve search visibility.
- Repurpose social media content into longer articles, case studies, or blog posts to maximize reach and engagement across channels.
Content Scheduling & Posting:
- Schedule and post both social media and content marketing materials according to a content calendar, optimizing timing for engagement on each platform.
- Ensure consistent posting and brand alignment across all channels, including social media, blogs, and newsletters.
Community Engagement:
- Engage with followers and respond to comments, messages, and inquiries to build strong relationships and maintain an active online presence.
- Monitor social media platforms and blog comments to identify opportunities for interaction, audience insights, and relevant content trends.
Performance Analysis:
- Track and report on key metrics for both social media and content marketing efforts, such as engagement rates, reach, time on page, and conversion metrics.
- Analyze performance data to optimize content and inform future strategy, improving engagement and reach for both short and long-form content.
What you should have:
- Strong research skills. (This is the most important skill for the role)
- Pursuing or recently completed a Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- Strong writing skills with experience in both short-form social media content and long-form content creation (e.g., blogs, articles, guides).
- Knowledge of social media platforms (Instagram, TikTok, LinkedIn) and content marketing basics, including SEO and keyword research.
- Basic familiarity with content scheduling tools, analytics, and SEO tools for content research.
- A proactive and curious mindset, eager to learn and adapt to digital marketing trends and best practices.
Please be sure to include samples of your work or a portfolio of your published content with your application.
What We Offer:
Wiingy is a Linkedin Top Startup
- Hands-on experience in a rapidly growing ed-tech company with a global impact.
- Mentorship from experienced professionals in products, growth and tech
- Opportunity to work on meaningful projects and make a real impact
About Wiingy:
Wiingy is a global tutor marketplace connecting school student, college, student and adults for 1-on-1 lesson with 4,500+ expert-vetted tutors in 350+ subjects including math, coding, math, science, computer science, AP, test prep, language learning, music and more.
