Digital Growth & Marketplace Executive

Company: Blue Thread Brands Pvt Ltd

Location: Gurgaon (On-site / Hybrid)

About Blue Thread Brands

Blue Thread Brands is a fast-growing fashion house building a portfolio of distinctive consumer brands, including Dorabi, Aamili, and Neraya. We operate at the intersection of design, digital growth, and data-driven commerce, with a strong focus on marketplaces such as Myntra and Nykaa.

We're a highly execution-driven team where ownership, speed, and problem-solving matter more than titles.

Role Overview

We're looking for a highly hands-on Digital Growth & Marketplace Executive who understands both:

Performance marketing basics (Meta + Google)

Marketplace operations & catalog management

This is an execution-heavy role. Strategy and direction will be provided your job is to run, optimise, maintain, and improve.

If you enjoy dashboards, numbers, product visibility, and problem-solving, this role will suit you extremely well.

What You'll Be Responsible For

1. Performance Marketing Execution

Manage Meta & Google ad accounts
Handle monthly ad budgets in the 10-25 lakh range
Monitor ROAS, CTR, CPA, and basic performance metrics
Coordinate creatives & copies with internal teams
Perform day-to-day optimisations

2. Marketplace & E-commerce Operations

Create and manage listings on Myntra, Nykaa, and other platforms
Maintain catalog hygiene (images, descriptions, attributes, pricing)
Manage discounting & promotional updates
Ensure product visibility and discoverability
Support visual merchandising initiatives on marketplaces

3. Marketplace Execution & Revenue Support

Execute growth initiatives provided by leadership
Track product performance & identify listing gaps
Coordinate with internal teams for inventory & stock updates
Assist in improving conversion & product presentation

(Important: This role executes marketplace efforts it does not own overall strategy.)

4. Operational & Inventory Coordination

Work closely with inventory & operations teams
Monitor stock availability & prevent listing mismatches
Ensure smooth catalog & product lifecycle management
Maintain data accuracy across platforms

Who This Role Is Ideal For

2-5 years of experience
Comfortable working with dashboards & spreadsheets
Strong attention to detail (critical for marketplaces)
Naturally organised & process-oriented
Enjoys execution more than meetings

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