Digital Growth & E-commerce Executive

Company: Blue Thread Brands Pvt Ltd

Location: Gurgaon (On-site / Hybrid)

Blue Thread Brands is a fast-growing fashion house building a portfolio of distinctive consumer brands, including Dorabi, Aamili, and Neraya. We operate at the intersection of design, digital growth, and data-driven commerce, with a strong focus on marketplaces such as Myntra and Nykaa.

We're a highly execution-driven team where ownership, speed, and problem-solving matter more than titles.

We're looking for a highly hands-on Digital Growth & Marketplace Executive who understands both:

Performance marketing basics (Meta + Google)

Marketplace operations & catalog management

This is an execution-heavy role. Strategy and direction will be provided your job is to run, optimise, maintain, and improve.

If you enjoy dashboards, numbers, product visibility, and problem-solving, this role will suit you extremely well.

• Manage Meta & Google ad accounts
• Handle monthly ad budgets in the 10-25 lakh range
• Monitor ROAS, CTR, CPA, and basic performance metrics
• Coordinate creatives & copies with internal teams
• Perform day-to-day optimisations

• Create and manage listings on Myntra, Nykaa, and other platforms
• Maintain catalog hygiene (images, descriptions, attributes, pricing)
• Manage discounting & promotional updates
• Ensure product visibility and discoverability
• Support visual merchandising initiatives on marketplaces

• Execute growth initiatives provided by leadership
• Track product performance & identify listing gaps
• Coordinate with internal teams for inventory & stock updates
• Assist in improving conversion & product presentation

(Important: This role executes marketplace efforts it does not own overall strategy.)

• Work closely with inventory & operations teams
• Monitor stock availability & prevent listing mismatches
• Ensure smooth catalog & product lifecycle management
• Maintain data accuracy across platforms

• 2-5 years of experience
• Comfortable working with dashboards & spreadsheets
• Strong attention to detail (critical for marketplaces)
• Naturally organised & process-oriented
• Enjoys execution more than meetings