Company Description: Idea Simplified is an innovation-driven event solutions and brand consulting company with a strong track record of delivering impactful business experiences. The organization designs credible event platforms that bring together industry leaders, technology experts, policy makers, start-ups, and academia to foster innovation and growth. Its portfolio includes C-level conferences, roadshows, exhibitions, round-tables, business matchmaking, start-up and investor connects, hackathons, and industry whitepapers and playbooks. With a focus on bespoke, integrated solutions, Idea Simplified ensures that each client's vision is translated into memorable, audience-centric experiences that resonate with today's digital-first consumers.

Role Description: The Growth Marketing Specialist is a full-time, on-site role based in Mumbai. This role is responsible for planning and executing marketing campaigns that drive audience acquisition, event attendance, and revenue growth. Day-to-day tasks include developing and refining marketing strategies for key events, conducting market research to identify target segments, and coordinating with sales and operations teams to align messaging and outreach. The specialist will manage digital and offline marketing channels, analyze performance metrics, optimize campaign execution, and support customer communication before, during, and after events. This role also involves collaborating with internal stakeholders to create data-driven growth plans and contributing to continuous improvement of marketing processes.

Qualifications

Candidates should posses min 4 years of experience in brand communications, digital marketing, social media and performance marketing.
Candidates should possess strong Communication and Customer Service skills to engage with clients, partners, and event participants effectively.
Candidates should possess solid Market Research skills to analyze audiences, trends, and competitive landscapes for event growth.
Candidates should possess Sales skills to support lead generation, nurturing, and conversion for event participation and sponsorships.
Candidates should possess Marketing Strategy skills to design and implement integrated, growth-focused campaigns across multiple channels.
Proficiency with digital marketing tools (email marketing, social media, marketing automation, analytics platforms) is highly beneficial.
Strong analytical and reporting skills, with the ability to interpret data and make actionable recommendations.
Experience in events, media, or B2B marketing is an advantage.
Masters/Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Growth Marketing Manager