Job Title:GTM Marketing Manager (India Launch)
(International Education Product)

Experience: 10–20 Years
Employment Type: Full-Time, Remote
Location: India,Remote
Industry: Education / EdTech
Department: Marketing

Company Overview

India Market Entry (IME) – www.indiamarketentry.com
Company Overview :India Market Entry (IME) is a boutique consulting firm specializing in assisting global education stakeholders to navigate India's vibrant education sector. IME's core competency is strategic business development.

Vision: We strive to make global education accessible in India.

Mission: To assist our clients with ROI-driven India market entry strategy and expansion solutions.

Through the proprietary 4ME Framework™ (Strategy Development → Marketing Asset Development → Sales Discovery → Scale), IME represents a portfolio of 30+ global education brands—spanning EdTech, publishing, STEM, early years, and teacher development—and facilitates their establishment, scaling, and sustained presence in India.

IME operates a dual-sided marketplace backed by a network of 83,000+ educational institutions, 100,000+ edupreneurs, and 11,000+ large corporates. The organization serves clients from the UK, US, Europe, Australia, and the Middle East through a fully remote team based across India.

Service Lines: 360° Business Development Solutions, Strategic Partner Search, International University Services, and Knotral Trainings (trainer-led live events for educators and resellers).

POSITION SUMMARY:

The GTM Marketing Manager is responsible for building, leading, and scaling the marketing function at India Market Entry. This role carries end-to-end ownership of go-to-market strategy, demand generation, brand building, and marketing operations across a portfolio of 30+ international education brands entering India.

The incumbent will lead a team of four specialists, report directly to the Founder, and serve as the single point of accountability for all marketing-driven growth across the organisation's client portfolio.

The GTM Marketing Manager is one of the Founder's direct reports, positioned alongside peers responsible for sales enablement and GTM strategy, sales management, GTM operations, and people management. The Co-founders lead international business development, strategy, and finance.

This is a leadership-level hire with direct Founder access, daily interaction, and participation in strategic decision-making across the organization.

3. ESSENTIAL DUTIES & RESPONSIBILITIES

3.1 Go-to-Market Strategy Development

• Develop end-to-end go-to-market strategies for international education products entering India, aligned with IME's 4ME Framework™ phases: Strategy Development (Weeks 1–4), Marketing Asset Development (Weeks 5–6), Sales Discovery (Weeks 7–11), and Scale (Week 12+).

• Define market positioning, value propositions, messaging, and competitive differentiation for Indian buyers across K–12, higher education, and corporate segments.

• Create phase-wise launch plans incorporating city-tier rollout sequences and persona-based targeting.

• Co-own the Sales Discovery phase (Weeks 7–11) with the Sales function, driving campaign launch, outreach execution, demo conversion, and Proof of Concept achievement.

3.2 Scalable GTM Playbook Development

• Design reusable GTM playbooks for product launches, city-wise roll outs, seasonal campaigns, and integrated digital + BTL execution—adaptable across 30+ brands.

• Build sales and marketing collateral, landing pages, CRM and automation workflows, and sales enablement toolkits during the Marketing Asset Development phase (Weeks 5–6).

• Establish SOPs, execution checklists, and review cadences aligned with the organisation's reporting rhythm.

3.3 Integrated Campaign Planning & Execution

• Design full-funnel marketing strategies: Awareness → Consideration → Conversion → Enrollment/Adoption.

• Plan and launch product-launch campaigns, admissions and enrollment drives, always-on digital campaigns, and exhibition/event campaigns.

• Define creative briefs, messaging frameworks, and brand narratives for each client in the portfolio.

• Coordinate with global product teams to localize assets and messaging for Indian audiences.

3.4 Digital Marketing & Performance Growth

• Own the digital marketing strategy across Google, Meta, YouTube, influencer, OTT, and affiliate channels.

• Manage the Performance Marketing function to execute ad campaigns and agency relationships; drive qualified lead generation at scale.

• Track and optimize CAC, ROAS, funnel conversion, LTV, impressions-to-lead ratio, and MQL-to-meeting conversion rates.

• Conduct A/B tests and growth experiments; manage multi-brand campaign budget allocation across active clients.

3.5 BTL, Field & Event Marketing

• Plan and execute on-ground activities: school and college activations, education fairs (e.g., DIDAC India), seminars, demo classes, and society activations.

• Support Knotral Trainings—trainer-led live events presenting client solutions to teachers, school leaders, and resellers.

• Build metro, Tier-1, and Tier-2 city launch plans leveraging IME's institutional database.

• Measure offline lead quality and conversion; integrate BTL leads into CRM for attribution tracking.

3.6 Budget, Forecasting & ROI Management

• Build and manage the India marketing budget per client engagement; allocate spend across digital, BTL, content, PR, and agencies.

• Track spend vs. ROI on a per-client and per-campaign basis through weekly KPI dashboards.

• Prepare business cases for new campaigns, market expansion initiatives, and city-wise launches.

3.7 Content, SEO & PR Strategy

• Direct the content and SEO specialists to drive organic traffic, keyword rankings, and thought leadership output.

• Manage creative, media, and PR agencies; lead product-launch communications.

• Build founder and brand thought leadership through LinkedIn, industry publications, and speaking engagements.

Requirements

4. QUALIFICATIONS

4.1 Required

• 10–15+ years of progressive marketing experience, with a minimum of 3 years in a Head / Director-level role.

• Demonstrated experience in EdTech, publishing, or B2C education companies.

• Proven track record of building GTM and marketing strategies from scratch—not inheriting existing systems.

• Experience launching an international product or brand in India, including city-wise rollout execution.

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