Identify, size, and syndicate the highest value audience to target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences.
Work with Media teams and MarTech and manage day-to-day activation of audience.
Assist in the maintenance of taxonomy maintaining a customer definition repository to instill audience unification across channels and initiatives.
Support the Marketing governance process for audience creation, activation, and measurement.
Participate in team meetings and knowledge sessions to share new learnings, strategies for targeting audiences and to provide feedback on the platform and governance.
Support the orchestration of audience activation across cross functional teams & channels to deliver a unified, personalized experience.

Years of Experience:

Required Minimum Qualifications :

Primary Skills (must have)

Curiosity- a desire to understand the audiences and the why and how behind their syndication.
Analytical skills- the ability to leverage understanding of business and customer to verify the audience logic and recommend optimizations.
Effective Communication- the ability to communicate and collaborate on challenges and recommendations to syndicate or optimize audiences with teams of all technical and analytical sophistication.
Problem Solving- An understanding of how to approach any potential issues with the platform/data, along with a basic understanding of simple media channel-related troubleshooting.
Data familiarity- Experience with leveraging 1P/2P/3P customer data to refine and define target audience creation.
Highly organized with attention to detail

Secondary Skills (desired)

Audience Syndication & Activation platforms - Epsilon, Audisense, Azira, Adobe Analytics, Meta Ads Manager, Campaign Manager 360
Experience in Omni Channel Retail
Proficiency in Microsoft Office (Excel & Powerpoint)
BI and analytics tools like PowerBI, Tableau, SQL, R, Python
Hands on experience of a DMP, CDP, CRM platform, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance.
Media Experience - Some experience working with Paid Media channels from campaign activation to audience strategy and targeting.
Marketing background - Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem.

Role: Business Analyst

Industry Type: Retail

Department: Data Science & Analytics

Employment Type: Full Time, Permanent

Role Category: Business Intelligence & Analytics

Education

UG: Any Graduate

PG: Any Postgraduate

Analyst_Audience Architecture