- Identify, size, and syndicate the highest value audience to target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences.
- Work with Media teams and MarTech and manage day-to-day activation of audience.
- Assist in the maintenance of taxonomy maintaining a customer definition repository to instill audience unification across channels and initiatives.
- Support the Marketing governance process for audience creation, activation, and measurement.
- Participate in team meetings and knowledge sessions to share new learnings, strategies for targeting audiences and to provide feedback on the platform and governance.
- Support the orchestration of audience activation across cross functional teams & channels to deliver a unified, personalized experience.
Years of Experience:
Required Minimum Qualifications :
Primary Skills (must have)
- Curiosity- a desire to understand the audiences and the why and how behind their syndication.
- Analytical skills- the ability to leverage understanding of business and customer to verify the audience logic and recommend optimizations.
- Effective Communication- the ability to communicate and collaborate on challenges and recommendations to syndicate or optimize audiences with teams of all technical and analytical sophistication.
- Problem Solving- An understanding of how to approach any potential issues with the platform/data, along with a basic understanding of simple media channel-related troubleshooting.
- Data familiarity- Experience with leveraging 1P/2P/3P customer data to refine and define target audience creation.
- Highly organized with attention to detail
Secondary Skills (desired)
- Audience Syndication & Activation platforms - Epsilon, Audisense, Azira, Adobe Analytics, Meta Ads Manager, Campaign Manager 360
- Experience in Omni Channel Retail
- Proficiency in Microsoft Office (Excel & Powerpoint)
- BI and analytics tools like PowerBI, Tableau, SQL, R, Python
- Hands on experience of a DMP, CDP, CRM platform, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance.
- Media Experience - Some experience working with Paid Media channels from campaign activation to audience strategy and targeting.
- Marketing background - Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem.
Role: Business Analyst
Industry Type: Retail
Department: Data Science & Analytics
Employment Type: Full Time, Permanent
Role Category: Business Intelligence & Analytics
Education
UG: Any Graduate
PG: Any Postgraduate
