Job Title: Sales Manager – Offline Modern Trade

Location: New Delhi (On-site)

About Fraganote

Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences perfume.We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isn't a product — it's identity, memory, mood, and cultural commentary.Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful.

Yes, we've turned popcorn into a perfume. Yes, it smells unexpectedly addictive.

We operate somewhere between a fragrance lab and a creative studio.

Music is always playing — playlists are curated, not shuffled.
Perfume trials spark serious debate.
Ideas are tested quickly.
Ownership is assumed.
And every last Friday of the month is Fun Friday — which has been known to include highly competitive Street Fighter battles on a PS5.

We move fast. We think long-term. And we care deeply about building something iconic.

If you're excited about shaping a modern Indian fragrance house — not just participating in one — you'll feel at home here.

Role Overview

We are looking for a highly driven Sales Manager – Offline Modern Trade to expand and strengthen our offline retail presence. The role involves managing relationships with multi-brand kiosks and multi-brand retail outlets, ensuring strong product visibility, maintaining stock availability, and driving sales growth.

The ideal candidate should be proactive in identifying new retail opportunities, onboarding new outlets, and ensuring strong execution at the store level.

Key Responsibilities

1. Sales Growth

Drive sales through multi-brand kiosks and multi-brand retail outlets.
Identify opportunities to increase sell-through and improve store performance.
Monitor store-wise sales performance and implement strategies to grow revenue.

2. Retail Expansion

Identify, evaluate, and onboard new kiosks, retail stores, and distribution points.
Expand the brand's presence in key markets and high-potential locations.
Build and maintain strong relationships with retail partners.

3. Store Execution & Merchandising

Ensure proper display, merchandising, and brand visibility across all outlets.
Check that testers, displays, and promotional materials are properly placed and maintained.
Conduct regular store visits to ensure brand guidelines are followed.

4. Inventory & Stock Management

Monitor stock availability across all retail outlets.
Coordinate with internal teams to dispatch stock and replenish inventory in a timely manner.
Prevent stock-outs and ensure optimal inventory levels.

5. Retail Staff Training

Train retail advisors and store staff on product knowledge, selling techniques, and brand positioning.
Ensure advisors are confident in recommending products and driving conversions.

6. Internal Coordination

Coordinate with warehouse, logistics, and operations teams for smooth stock dispatch and supply chain management.
Provide regular updates on store performance, stock levels, and retail feedback.

7. Payments & Accounts

Track payments and receivables from retail partners.
Coordinate with finance teams to ensure timely collections.

Requirements

3–6 years of experience in offline retail sales / modern trade / beauty / lifestyle / FMCG.
Experience managing multi-brand retail outlets, kiosks, or modern trade partners.
Strong understanding of retail merchandising and store execution.
Excellent relationship management and negotiation skills.
Willingness to travel frequently for store visits.
Strong organizational and reporting skills.
Experience in perfume, beauty, cosmetics, or premium lifestyle brands.