Media Planning Executive/ Sr. Executive

Qualification: Graduate

Experience: 6–8 years

Industry: Media / TV / Radio / Cinema

Company Description

Prachar Communications Pvt. Ltd. is one of India's leading marketing and advertising agencies, offering a wide range of cross-platform campaigns and services. With in-house capabilities such as a digital media cell, advanced post-production facilities, out-of-home (OOH) advertising solutions, a renowned creative team, and a dedicated data research unit, Prachar provides end-to-end solutions. We are the trusted partner for numerous esteemed brands across India due to our superior market insights and deep product understanding. Prachar excels at creating impactful strategies that connect brands with customers effectively.

Role Summary

We are looking for a media planning professional with strong experience in media strategy, budgeting, campaign execution, and reporting. The ideal candidate should have hands-on knowledge of TAM, BARC, and IRS, along with strong Excel and PowerPoint skills. Media planners typically handle the full campaign cycle, including research, planning, tracking, optimization, and reporting.

Key Responsibilities

Prepare media budgets and planning strategies.

Develop and execute media plans across TV, radio, cinema, and other relevant platforms.

Track campaign performance and competition activity.

Analyze data and prepare regular reports for internal teams and clients.

Adjust campaigns based on market requirements and performance insights.

Prepare client presentations and reports in Excel and PowerPoint.

Coordinate with clients and stakeholders for regular updates and reviews.

Required Skills

Strong knowledge of TAM, BARC, and IRS.

Hands-on expertise in Excel and PowerPoint.

Good analytical and reporting skills.

Strong communication and client management abilities.

Experience in media planning, research, and campaign tracking.

Preferred

Experience in media agencies or research-based roles.

Ability to work on multiple campaigns and deadlines.

Detail-oriented and result-driven approach.

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