Pivot Roots, a Havas company, is looking for a Paid Media Specialist with 2-4 years of experience to manage and optimize digital campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience in performance marketing (lead generation) as well as branding campaigns focused on awareness and engagement.

Key Responsibilities:

Plan, execute, and optimize paid media campaigns across Google Ads Meta Ads.
Manage performance-driven campaigns - including Search, Display, and Lead Generation. Handle branding campaigns - including YouTube, Display, and Video Awareness Campaigns.
Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A/B testing to improve ad creatives, targeting, and messaging.
Work closely with creative teams to develop engaging ad copies and visuals.
Generate regular reports and insights to improve campaign effectiveness.
Stay updated with industry trends, platform updates, and best practices.

Required Skill Set:

Proficiency in Google Ads Meta Ads.
Strong knowledge of Search, Display, and Lead Generation campaigns.
Experience managing YouTube, Display, and Video Awareness campaigns.
Analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools.
Hands-on experience in campaign optimization and performance analysis.
Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Previous Experience Industry Background

2-4 years professional experience in strategic planning
Media, Brand

Qualifications Languages:

Bachelor s or Master s degree in Business, Marketing or Advertising
Languages: English (Intermediate)

Soft skills Competencies

Managing execution
Being authentic and open
Being flexible and adaptable
Media and media planning
Mx Expert (Connection, Context, Content)
Omnichannel
Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
Advanced Programmatic
OSEP

Assistant Manager - Paid Media