Pivot Roots, a Havas company, is looking for a Paid Media Specialist with 2-4 years of experience to manage and optimize digital campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience in performance marketing (lead generation) as well as branding campaigns focused on awareness and engagement.
Key Responsibilities:
- Plan, execute, and optimize paid media campaigns across Google Ads Meta Ads.
- Manage performance-driven campaigns - including Search, Display, and Lead Generation. Handle branding campaigns - including YouTube, Display, and Video Awareness Campaigns.
- Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A/B testing to improve ad creatives, targeting, and messaging.
- Work closely with creative teams to develop engaging ad copies and visuals.
- Generate regular reports and insights to improve campaign effectiveness.
- Stay updated with industry trends, platform updates, and best practices.
Required Skill Set:
- Proficiency in Google Ads Meta Ads.
- Strong knowledge of Search, Display, and Lead Generation campaigns.
- Experience managing YouTube, Display, and Video Awareness campaigns.
- Analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools.
- Hands-on experience in campaign optimization and performance analysis.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Previous Experience Industry Background
- 2-4 years professional experience in strategic planning
- Media, Brand
Qualifications Languages:
- Bachelor s or Master s degree in Business, Marketing or Advertising
- Languages: English (Intermediate)
Soft skills Competencies
- Managing execution
- Being authentic and open
- Being flexible and adaptable
- Media and media planning
- Mx Expert (Connection, Context, Content)
- Omnichannel
- Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
- Advanced Programmatic
- OSEP
