Zonal Sales Manager (South) - OTC

Company Description

Gaudium IVF & Women Health Ltd, recently listed through a landmark IPO and known as one of India's fastest-growing healthcare networks.

We are now launching an OTC vertical focused women's health called MaVi.

And we wish to strengthen our OTC vertical with a seasoned sales leader who can build scale, drive distribution excellence, and accelerate revenue growth nationally.

We are looking for a Zonal Sales Manager - OTC Division for South India to drive strategy, scale distribution, and accelerate revenue growth for our fast-growing OTC portfolio.

This is a high-impact leadership role requiring strong trade understanding, FMCG/OTC depth, and hands-on field execution experience.

Core Objective

To drive sales, distribution expansion, brand visibility, and prescription-free recommendation of OTC products through a robust trade network and high-performing field force. This role is for South Zone of India.

Key Responsibilities

Volume & Revenue Growth

• Achieve monthly, quarterly, and annual sales targets
• Drive strong secondary sales from chemists & retailers
• Expand presence across GT, MT, and other trade channels

Distribution & Market Expansion

• Appoint and manage stockists / super stockists
• Improve numeric & weighted distribution
• Ensure strong product availability and shelf visibility

Trade Marketing & Retail Visibility

• Execute in-shop branding (posters, danglers, shelf strips)
• Design chemist schemes & retailer incentive programs
• Ensure planogram compliance and visibility standards

Field Force Leadership

• Lead, mentor & scale the OTC sales team nationally
• Set beat plans, productivity benchmarks & performance targets
• Conduct joint field work & structured performance reviews

Brand Building & Consumer Activation

• Collaborate with marketing on brand campaigns
• Drive consumer awareness initiatives
• Lead sampling & activation programs
• Ensure strong brand messaging at point of sale

Market Intelligence & Competition Tracking

• Monitor competitor brands, pricing, claims & schemes
• Capture chemist & consumer insights
• Share actionable feedback with leadership & marketing teams

Compliance & Governance

• Ensure adherence to drug & advertising regulations
• Maintain ethical trade practices
• Follow internal SOPs and reporting systems

Key Performance Indicators (KPIs)

• Sales target achievement (%)
• Outlet coverage & distribution expansion
• Stock availability & rotation
• Retail visibility score
• Team productivity & retention

Ideal Candidate Profile

We are specifically looking for senior leaders who have worked with reputed OTC/FMCG organizations such as:

• Dabur
• Emami
• Procter & Gamble

With hands-on leadership exposure in leading OTC brands such as:

• Volini
• Revital
• Crocin
• Saridon

If you are a strategic OTC leader ready to build and scale a national OTC business within a rapidly expanding listed healthcare organization, we would love to connect.