Zonal Sales Manager

Job Title: Zonal Sales Manager (Admissions)

Department: Sales & Admissions

Reporting to: Zonal Business Head

Location: Chennai, Bengaluru, Hyderabad, Mumbai

Experience: 5-6 years (preferably in Education / EdTech / Field Sales / Franchise Operations)

Role Overview

The Zonal Sales Manager is responsible for achieving admission targets for the assigned region through effective field lead generation, quality control of leads, and ensuring high conversion ratios. The role involves guiding and managing a team of Public Relations Officers (PROs) to execute field marketing activities, RWA events, and local engagement campaigns to drive student admissions across schools in the zone.

Key Responsibilities

1. Admissions Target Achievement

Achieve weekly, monthly, and annual field admission targets for the assigned zone.

Plan and execute zonal admission drives, lead-generation campaigns, and conversion strategies.

Continuously track admission pipelines, forecast trends, and take corrective actions to meet goals.

2. Team Management & Field Operations

Supervise, guide, and motivate the team of PROs and PRMs to deliver high-quality performance.

Ensure PROs effectively collect leads from field activities (door-to-door, community outreach, local events).

Review and monitor the quality of leads generated and ensure consistent improvement in leadto-admission ratios.

Conduct daily/weekly reviews with teams to assess productivity and identify areas for improvement.

3. Lead Quality & Conversion Optimization

Validate and audit leads collected by PROs to ensure accuracy, relevance, and genuine interest.

Coordinate with PRMs to ensure timely follow-ups and effective conversion of leads into admissions.

Track lead sources and evaluate performance metrics to focus on high-performing channels.

Recommend process or training improvements to enhance conversion effectiveness.

4. RWA & Community Engagement

Plan and conduct RWA (Resident Welfare Association) events, local school fairs, and community-based outreach to generate leads.

Build partnerships with residential societies, local influencers, and community centers to enhance brand visibility.

Ensure all events are well-planned, professionally executed, and aligned with brand standards.

5. Reporting & Analysis

Maintain daily, weekly, and monthly MIS reports on lead generation, conversions, and field activities.

Analyze data to identify trends, gaps, and opportunities for higher ROI on field campaigns.

Share performance insights with senior management and recommend data-driven strategies.

6. Cross-functional Coordination

Collaborate with the Marketing and Academic teams to ensure cohesive messaging and alignment on admission goals.

Provide feedback from the field to improve promotional materials, digital campaigns, and communication strategies.

Support branch heads and school principals with admission insights and local sales initiatives.

Key Skills & Competencies

Proven track record in sales target achievement and team management.

Strong understanding of field lead generation, RWA marketing, and community engagement.

Excellent communication, leadership, and motivational skills.

Analytical mindset with data-driven decision-making ability.

Ability to multitask and manage geographically dispersed teams.

Result-oriented with a customer-first approach.

Educational Qualifications

Graduate / Postgraduate in Marketing, Business Administration, or related field.

Prior experience in education sales or service-oriented field sales is preferred.

Performance Metrics (KPIs)

Achievement of zonal admission targets (weekly, monthly, annual).

Lead quality score and conversion percentage.

Number and impact of RWA / community events conducted.

PRO and PRM performance effectiveness.

Cost-per-admission and return on field marketing investment.