About The Opportunity
A fast-growing player in the Apparel & Innerwear sector within the Consumer Goods / Retail industry, focused on building market share and premium distribution for innerwear brands across India. We operate a field-first sales model that combines distributor partnerships, modern retail activation and trade marketing to drive sustainable growth.
Primary Job Title (standardized): Zonal Sales Manager - Innerwear
Role & Responsibilities
- Own zone P&L delivery: develop and execute zonal sales plans to meet revenue, margin and market-share targets.
- Manage distributor and retailer networks: onboard, enable and performance-manage distributors and key retail accounts to maximise reach and availability.
- Drive trade activation: design and implement trade promotions, merchandising standards and visibility programs that increase sell-through and frequency.
- Lead field team execution: coach, motivate and monitor zonal sales staff and merchandisers to improve productivity and KPI attainment.
- Analyse and forecast: use sales data and market insights to prepare forecasts, identify gaps, and recommend corrective actions.
- Stakeholder coordination: collaborate with demand planning, supply chain and marketing to ensure inventory flow and campaign alignment across the zone.
Skills & Qualifications
Must-Have
- Proven track record in apparel / innerwear sales with experience managing zonal or regional territories.
- Demonstrable experience in distributor management and retail network expansion.
- Strong capability in trade marketing and retail merchandising execution.
- Ability to create and execute route-to-market strategies that drive availability and market penetration.
- Proficiency in CRM tools for field sales tracking (Salesforce or equivalent) and strong MS Excel skills for analysis.
- Valid driving license and willingness to travel extensively across the assigned zone (onsite role).
Preferred
- Prior experience with national or large regional innerwear/apparel brands.
- Exposure to sales analytics or BI tools (Power BI, Tableau) for performance reporting.
- MBA or postgraduate qualification in Marketing / Sales (advantageous).
Benefits & Culture Highlights
- Competitive fixed salary with strong performance incentives and sales-linked bonuses.
- Field support including company vehicle allowance, mobile and travel reimbursements.
- Structured career progression, sales leadership training and exposure to national brand-building initiatives.
Location: India (On-site field role). Apply if you are a results-driven sales leader with deep apparel innerwear experience and passion for building distribution excellence.
Skills: trade sales,salesforce,ms office,key account management,managing distributors,excellent communication,vendor negotiation
