KEY RESPONSIBILITIES
New store launch
- Understand the media, current local events in the vicinity or in the city
- Provide formal brief to the event agency with clear deliverables
- Mall recci, select space for branding and coordinate with HO and its implementation
- Demographic and psychographic understanding of new markets dynamic at mall/store level/city level
- Competition strength and profile of customer in that vicinity
- Create a concept to create PR and press Interest
- BTL activation for three weeks till the time the store doesn't achieve or is in par with the budgeted sales
- Monitor the implementation of marketing activities in new stores vis a vis planned output
- Work closely with RM and AM for new store launches
Season launches
- Adapting the theme and the communication of the season launch to the regional communication
- Creating BTL ideas to communicate the theme
- Quality execution of POS, mall branding, outdoor to create the fashion imagery of the brand
- Change of in-store visuals before the season launch date (the POG launch date)
Consumer Offer
- Create a regional consumer offer calendar based on the KPIs
- Proactively plan consumer offer to address business issues
- Report Cost Benefit analysis and Weekly analysis to HO
CRM
- Create a customized crm plan based on the CRM matrix per store from the HO
- Tie up with brands for youth and family to increase FCC Black enrollments and contribution
Planning and execution of regional marketing calendar
- Monitor Store performance and analyze the activities initiated in Monday meeting to improvise or change the same
- Deploy best practices and successful marketing initiative across various stores
- Competition tracking and analyzing their initiative in the region every quarter
- Create black book for all creative and learning for reference
- Implement brand campaigns to keep up the imagery of brand
- Analyze store performances and plan a calendar to target relevant KPIs
- Ensure quarterly marketing calendar is prepared along with the team and implemented at the region
- Execution and monitoring of regional marketing calendar
- Work with marketing and store team as identified by store manager for a specific promo
- Share the process note with store manager
Marketing budget, reporting and vendor management
- Complete control of budget allocated for marketing activities
- Reduce the cost through effective planning and execution
- Create vendor empanelment process (guidelines from HO
- Ensure qualitative execution by working with approved and qualified vendor
- Attend all the regional reviews and share the monthly travel calendar with operations and marketing team in the region and HO
People management
· Build, coach, develop and motivate the team to meet and exceed performance expectations
- Manage and motivate the team to ensure high engagement levels
- Lead them through example and timely feedback to HO on their training and performance
